奥运会VI设计中辅助图形的设计与应用

发布时间：2018-11-18 17:42

【摘要】：在近现代,奥运会作为国际体育赛事的顶点,其自身已经演化为一种深层次的人类文化现象,作为此等盛事的视觉形象载体,奥运会视觉形象的特殊性不言而喻。CI(企业识别)是企业、社会组织和品牌塑造形象的最主要方式,而其中的重点就是VI(视觉识别)。VI(视觉识别)最主要的功能就是将企业、社会组织或品牌的理念定位转化为视觉语言,从而进行表现,向受众展示自身企业的形象。近年来国际顶尖体育赛事中的视觉识别设计方法以及先进国家的设计理念更新十分迅速,最典型的便是视觉识别系统内部的变革,因此我们也应当将研究的重心放在奥运会视觉识别系统基础部分设计趋势的研究上。以往学术界的研究多以奥运会会徽作为奥运会视觉形象的唯一核心进行论述,但在近几年的大型体育赛事中视觉形象的核心不再只是单一的会徽,视觉识别系统多核心化趋势日益明显,本文围绕这一现象展开调查及论述,希望能够科学地解释这一现象发生的根源,并在此基础上探究奥运会视觉识别系统在新的国际社会环境下的发展趋势。
[Abstract]:In modern times, as the culmination of international sports events, the Olympic Games itself has evolved into a deep-seated human cultural phenomenon, as the visual image carrier of these events. It goes without saying that the particularity of the visual image of the Olympic Games (. CI () is the most important way for enterprises, social organizations and brands to shape their image. The most important function of VI is to transform the concept of enterprise, social organization or brand into visual language, so as to show the image of the enterprise to the audience. In recent years, the design methods of visual recognition in international top sports events and the design concept of advanced countries have been updated very quickly, the most typical of which is the transformation of visual recognition system. Therefore, we should also focus on the design trend of the basic part of Olympic vision recognition system. In the past, the academic research used the Olympic emblem as the only core of the visual image of the Olympic Games, but in recent years, the core of the visual image of the large-scale sports events is no longer just a single emblem. The trend of multi-core vision recognition system is becoming more and more obvious. This paper focuses on the investigation and discussion of this phenomenon, hoping to explain the origin of this phenomenon scientifically. On this basis, the development trend of Olympic visual recognition system in the new international social environment is explored.
【学位授予单位】：吉林体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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