赵宝刚青春偶像剧的传播及其解读

发布时间：2018-01-10 12:23

本文关键词：赵宝刚青春偶像剧的传播及其解读　出处：《吉林大学》2014年硕士论文　论文类型：学位论文

【摘要】：九十年代后期，日本、韩国和台湾的青春偶像剧大量涌入中国，在中国的青春偶像剧市场形成三足鼎立的局势，而国产青春偶像剧由于情节取材范围狭窄，模仿日韩痕迹明显，情节设置脱离现实等原因，日益淡出主流电视剧市场。2007年《奋斗》横空出世，让国产青春偶像剧重新回到人们的视野中，随后的《我的青春谁做主》和《北京青年》再次让国产青春偶像剧火爆荧屏。然而，在这“火爆”的背后我们看到的是赵宝刚导演独特的青春偶像剧制作模式。本文结合赵宝刚导演的“青春三部曲”对赵氏青春偶像剧进行分析，概括其流行传播背后的深层原因，对受众进行综合比对和分析，总结出适合国产青春偶像剧发展的模式。第一章对青春偶像剧的全貌进行系统的梳理，首先对其概念进行界定，其次按照题材内容和所反映的年代对国产青春偶像剧进行分类，然后总结国产青春偶像剧的现状，，最后提出赵氏青春偶像剧的与众不同之处。第二章通过对赵宝刚青春偶像剧流行传播的深入分析，总结出其流行的原因。其一为主流文化融合于大众文化之中，突出反映社会现实问题；其二为对努力拼搏、实现梦想、崇尚个性、追求自我、超越现状、青春无畏等价值观念的重构；其三为对偶像明星，个性语言，多变风格以及某些概念重新诠释等青春元素的广泛传播。第三章对赵宝刚“青春三部曲”的受众进行深入的解析，从受众优势解读、协商解读和对抗解读的三种不同立场，使用与满足理论的实践，涵化理论的应用三方面，表述赵氏青春偶像剧对受众日常生活方方面面的影响。第四章从明确定位目标受众，扩展题材范围，扩大受众群体；还原剧本创作，提高制作水准；坚持本土化道路，构建“本土化”品牌和合理运用植入式广告，扩大电视剧收益四个方面提出对国产青春偶像剧的借鉴意义。本文的研究具有较强的实践性，希望能对我国青春偶像剧的发展有所借鉴，有所益处。
[Abstract]:In 90s, Japan, South Korea and Taiwan into China a large number of youth idol drama market in China to form a three-legged situation, and domestic youth idol drama due to the narrow scope of the plot. Imitating the traces of Japan and South Korea obviously, the plot set out from reality and other reasons, increasingly fade out of the mainstream TV market. 2007, "struggle" emerged in the air, so that domestic youth idol drama back to the people's vision. Then "my Youth who decides" and "Beijing Youth" once again made the domestic youth idol drama hot screen. However. Behind this "hot" we see is Zhao Baogang director's unique youth idol drama production model. This article combined with Zhao Baogang's "youth trilogy" to analyze Zhao's youth idol drama. This paper summarizes the deep reasons behind the popular communication, compares and analyzes the audience synthetically, and sums up the suitable development mode of the domestic youth idol drama. The first chapter systematically combs the whole picture of the youth idol drama, firstly defines its concept, and secondly classifies the domestic youth idol drama according to the theme content and the reflected age. Then summarizes the present situation of domestic youth idol drama, and finally puts forward the distinctive features of Zhao's youth idol drama. The second chapter through the in-depth analysis of Zhao Baogang youth idol drama popular dissemination, summed up the reasons for its popularity. First, mainstream culture is integrated into popular culture, highlighting the social reality; The second is the reconstruction of values such as striving hard, realizing dreams, advocating individuality, pursuing self, surpassing the present situation and youth fearlessness. The third is the wide spread of the elements of youth, such as idolatry, personality language, changing style and reinterpretation of some concepts. The third chapter analyzes the audience of Zhao Baogang's "Youth Trilogy" deeply, from the audience advantage interpretation, negotiation interpretation and confrontation interpretation of three different positions, the use and satisfaction of the theory of practice. The application of acculturation theory illustrates the influence of Zhao's youth idol drama on every aspect of the audience's daily life. Chapter 4th from the clear positioning of the target audience, expand the scope of the subject matter, expand the audience group; Restore the script creation, improve the production level; Adhere to the localization road, construct the brand of "localization", make use of the implantable advertisement rationally, enlarge the income of TV series, and put forward the reference significance to the domestic youth idol drama. The research of this paper has strong practicality, hoping to draw lessons from and benefit the development of youth idol drama in our country.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905

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