浅析韩剧《太阳的后裔》的艺术匠心

发布时间：2018-03-26 19:08

  本文选题：韩剧　切入点：《太阳的后裔》　出处：《戏剧之家》2016年15期

【摘要】：近年"韩流"不断掀起文化热潮,自《蓝色生死恋》《浪漫满屋》《大长今》《继承者们》《来自星星的你》热播之后,2016年开播的《太阳的后裔》(以下简称《太后》)再次掀起亚洲收视狂潮。《太后》火爆及认可度超出原有预期,大获全胜,不但将前期投入的130亿韩元成本全部收回,还赚得钵满盆满~([1])。据爱奇艺官方数据显示,截至2016年4月14日,《太后》大结局播出当晚播放指数高达7,946,824,211,创历史新高,在独播网站爱奇艺上已拥有40亿点播量,其中移动端占84%,PC端占16%。《太后》能取得现象级成功,必是建立在对大众文化深度了解、电视艺术娴熟驾驭、观众心理深入剖析及市场营销深度研究的基础上的,通过分析这部电视剧的热播现象,其在多元文化、社会思潮涌现的当代取得成功的要素,为我们研究韩国文化产业的发展及传播效果提供了优质案例,为推动我国影视作品发展贡献了理论力量。
[Abstract]:In recent years, the "Korean Stream" has set off a cultural upsurge. Since "Blue Life and death Love", "Romantic Love", "Dae Chang-present", "successors", "you from the stars", "Descent of the Sun" (hereinafter referred to as "Queen Mother"), the 2016 broadcast of "Sun's descendants" (hereinafter referred to as "Queen Mother") has set off another Asian television frenzy. Recognition exceeded original expectations, After a great victory, not only did the cost of the 13 billion won invested in the previous period be fully recovered, but also the pot was fully filled with profits ([1]). According to official data from iqiyi, as of April 14, 2016, the broadcast index of the final finale was as high as 7946824211, a record high. Iqiyi already has 4 billion spots on the unicast website, of which the mobile end accounts for 84% and the PC side accounts for 16%. "Queen Mother" can achieve phenomenal success, which must be based on a deep understanding of popular culture and skillful control of television art. On the basis of the in-depth analysis of audience psychology and the in-depth study of marketing, through the analysis of the popular phenomenon of this TV play, the elements of its success in the contemporary era of multicultural and social trends of thought emerge. It provides high-quality cases for us to study the development and spread effect of Korean cultural industry and contributes theoretical strength to promote the development of Chinese film and television works.
【作者单位】： 大连东软信息学院数字艺术系;
【分类号】：J905
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本文编号：1669189