感染的力量:“宝莱坞”海外传播对其文化软实力的提升

发布时间：2018-03-27 17:23

本文选题：宝莱坞　切入点：电影　出处：《中国海洋大学学报(社会科学版)》2017年03期

【摘要】：以"宝莱坞"为首的印度电影,在继承印度历史文化传统的史诗叙事、戏剧舞蹈和幻想主义下,每年出产的电影数量和制造的电影票房一直位居世界前列。凭借着印度海外侨胞、宗教习俗、价值理念和语言文化的优势,加上印度政府文化外交的推动,艺术风格独树一帜的宝莱坞电影在南亚次大陆国家、中东穆斯林国家、欧美西方国家及太平洋岛国等海外各地得以广泛传播,获得了巨大的海外影响力,其文化软实力得以迅速提升。中印两国在文化软实力的建设上有着许多共同的优势与相似的境遇,因此,应主动学习与借鉴印度通过宝莱坞电影的海外传播以提升国家文化软实力的成功经验,积极推进以文化外交为载体的国家文化软实力建设,树立中国特色社会主义文化自信,促进中华民族的伟大复兴梦想的实现。
[Abstract]:Indian films, led by Bollywood, are based on epic narratives, dramatic dances and illusionism that inherit the traditions of Indian history and culture. The number of films produced each year and the number of films made at the box office are among the highest in the world. Thanks to the advantages of Indian expatriates, religious customs, values, language and culture, and the promotion of the Indian government's cultural diplomacy, Bollywood films, which have a unique artistic style, have been widely spread overseas in the South Asian subcontinent, the Middle East Muslim countries, the Western countries in Europe and the United States and the Pacific Island countries, and have gained enormous overseas influence. China and India share many common advantages and similar circumstances in the construction of cultural soft power. We should actively learn and learn from India's successful experience in promoting the soft power of national culture through the overseas dissemination of Bollywood films, actively promote the construction of national cultural soft power with cultural diplomacy as the carrier, and establish the confidence of socialist culture with Chinese characteristics. To promote the realization of the great rejuvenation dream of the Chinese nation.
【作者单位】：华东师范大学马克思主义学院;云南民族大学云南省民族研究所;
【基金】：全国哲学社会科学规划办重大课题《回到马克思:西方社会结构理论的比较与反思》(13BSH002)阶段性成果
【分类号】：J905

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