微电影的传播分析

发布时间：2018-05-13 05:04

本文选题：微电影 + 传播　；参考：《湖北大学》2013年硕士论文

【摘要】：互联网时代,一个日新月异的时代,在新媒体技术的推动下,一场“微电影”风暴猛烈袭来。微电影摒弃了传统影片中的一切冗余成分,将完整而紧凑的情节呈现给观众,在有限的几十分钟甚至几十秒时间内让影片情节丝丝相扣,塑造鲜明的人物形象。同时,借助新媒体播出平台,如网络、手机等模式播出,其普及程度已远远高于普通电影,微电影以一种新的姿态站在时代前沿。本文以迅速走红的微电影为研究对象,运用传播学的相关理论,以网络时代、新媒介技术支持的大背景下,通过传播主体、传播内容、传播渠道、传播受众、传播效果五个方面的具体分析,探讨微电影的问题与局限,寻求它在今后的发展方向。论文的绪论主要介绍了本研究的背景与意义、研究综述、研究的思路与方法,及研究的创新性。论文的第一章主要从微电影的概念、特征、发展现状和走红原因四个方面对微电影的现状做了概述。论文的第二章主要从微电影的社会价值、微电影对受众的价值和微电影的商业价值三个方面对微电影的当代价值进行研究。论文的第三章主要针对微电影的传播主体、传播内容、传播渠道、传播受众和传播效果进行了详细分析。论文的第四章主要对微电影的问题与局限进行了探索,并根据研究情况提出了发展思路。论文的最后,笔者对整个研究进行了总结。微电影作为一种新形式,对其进行传播学研究,有其广泛的学术和现实意义。
[Abstract]:Internet era, a changing era, driven by new media technology, a "micro-film" storm hit. Microfilm abandoned all redundant elements of traditional film, presented the complete and compact plot to the audience, let the film plot in a limited number of minutes or even tens of seconds to link up, and create a vivid character image. At the same time, with the help of new media broadcast platform, such as network, mobile phone and other modes of broadcast, its popularity has been far higher than ordinary movies, micro-movies stand in the forefront of the times with a new attitude. This article takes the rapidly popular micro-film as the research object, uses the related theory of communication, under the background of the network age, the new media technology support, through the dissemination main body, the dissemination content, the dissemination channel, the dissemination audience, This paper discusses the problems and limitations of microfilm in five aspects, and seeks its development direction in the future. The introduction of this paper mainly introduces the background and significance of this study, research review, research ideas and methods, and research innovation. The first chapter summarizes the present situation of microfilm from four aspects: concept, characteristics, development and reasons of popularity. The second chapter mainly studies the contemporary value of micro-film from three aspects: the social value of micro-film, the value of micro-film to the audience and the commercial value of micro-film. The third chapter mainly analyzes the main body, content, channel, audience and effect of microfilm. The fourth chapter mainly explores the problems and limitations of micro film, and puts forward the development ideas according to the research situation. At the end of the thesis, the author summarizes the whole research. As a new form, microfilm has a wide range of academic and practical significance.
【学位授予单位】：湖北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905;G206

【参考文献】