近年来中国电影市场现象分析

发布时间：2018-07-06 08:26

本文选题：叫座不叫好” + “叫好不叫座”　；参考：《山东师范大学》2017年硕士论文

【摘要】：近年来中国电影产业市场化更加充分,每年的中国电影票房所占总票房比例不断攀升,向世界显示了中国电影文化产业的实力。但实事求是地说,在不断繁荣的票房市场背后也存在着一定的隐忧,电影票房与口碑的断裂现象越来越普遍、越来越鲜明,甚至出现了“叫座不叫好”与“叫好不叫座”的截然对立。本文将结合具体片例对这一现象进行系统辨析与评估。绪论主要概述论文的研究背景和意义,梳理相关的研究现状,并对口碑、票房等概念做出界定。认为对这种电影现象的研究有助于直观认识电影行业存在的问题,趋利避害,促进我国电影市场健康持续发展。第一章通过对中国近年来高票房代表性电影的梳理,并与这些影片的低评分、差口碑进行比对,发现这些“叫座不叫好”的影片包括《小时代》《分手大师》《爸爸去哪儿》等现实题材和《白发魔女传之明月天国》《九层妖塔》等玄幻题材两大类型。这种“叫座不叫好”的电影现象对我国的电影创作、电影观众审美和电影市场整体都会产生一定的负面效应。第二章通过对中国近年来好口碑、高评分代表性电影的梳理,并与这些影片的低票房进行比对,发现“叫好不叫座”的影片包括《山河故人》《心迷宫》等现实题材和《黄金时代》《刺客聂隐娘》等历史/武侠功夫题材两大类型。由于“只叫好不叫座”使这些优秀影片无法实现其文化价值与社会功能,最终沦为一堆“死的影像材料”,导致这些艺术属性鲜明的电影再生产难度加大。第三章对近年来中国电影“叫座不叫好”和“叫好不叫座”的现象进行原因分析,认为主要有两个方面的原因:一方面,近年来中国电影市场在消费文化的冲击下,逐渐陷入了盲目追求票房飙升、漠视电影文艺属性的怪圈;另一方面,一部分电影人过于强调电影的商业价值而忽视了艺术价值和人文内涵,也有一部分电影人过于强调个人风格和主观表达而忽视了观众的审美需求和接受能力。这两种创作都会阻碍我国电影走向真正的繁荣发展之路。结语指出,中国电影市场规范性和成熟度有待提高。中国电影人、电影观众、文化产业管理部门对遏制近年来中国电影票房和口碑倒挂现象,都应责无旁贷。只要各方共同努力,激浊扬清,诸如《老炮儿》《湄公河行动》这种“既叫好又叫座”的电影一定会越来越多,中国电影市场也一定会实现理性、健康和可持续发展。
[Abstract]:In recent years, China's film industry has become more market-oriented, and the proportion of the total box office of Chinese films has been rising every year, which shows the strength of China's film culture industry to the world. But realistically speaking, behind the booming box-office market, there are also some hidden worries. The phenomenon of film box office and word of mouth break is becoming more and more common and more vivid. There is even a "no-pep" and "no pedestal" antagonism. This paper will analyze and evaluate this phenomenon with concrete examples. The introduction mainly summarizes the research background and significance, combs the related research status, and defines the concepts of word-of-mouth, box office and so on. It is believed that the study of this kind of film phenomenon is helpful to the intuitive understanding of the problems existing in the film industry, to seek advantages and avoid disadvantages, and to promote the healthy and sustainable development of the film market in China. In the first chapter, by combing the representative films at the high box office in China in recent years, and comparing them with the low scores and poor word-of-mouth of these films, It is found that these films include "Little Age", "Breaking Master", "where Dad goes" and "the Moon of the White-haired Magic woman", "the Nine-story Monster Tower", and so on. The phenomenon of "no praise" has some negative effects on film creation, audience aesthetics and film market in China. In the second chapter, through the combing of good word-of-mouth, high-scoring representative films in China in recent years, and comparing them with the low box office of these films, It is found that the films of "No popularity" include realistic themes such as "Mountain River Old Man" and "Maze of mind" and "Golden Age" and "Assassin Nie Hermit" and other historical / martial arts kung fu themes. Due to the fact that these excellent films are unable to realize their cultural value and social function, they are eventually reduced to a pile of "dead image materials", which makes it more difficult to reproduce these films with distinctive artistic attributes. The third chapter analyzes the causes of the phenomenon of "no popularity" and "no praise" in recent years in Chinese films, and thinks that there are two main reasons: on the one hand, under the impact of consumer culture, the Chinese film market in recent years. On the other hand, some filmmakers put too much emphasis on the commercial value of the film and ignored the artistic value and humanistic connotation. Others put too much emphasis on personal style and subjective expression, ignoring the audience's aesthetic needs and receptivity. These two kinds of creation will hinder our country movie to move toward the real prosperous development road. The conclusion points out that the standardization and maturity of Chinese film market need to be improved. Chinese filmmakers, moviegoers and cultural industry authorities are duty-bound to curb box-office and word-of-mouth phenomena in recent years. As long as all parties make joint efforts to stir up the confusion, such as the "Mekong Action", there will be more and more films, and the Chinese film market will certainly achieve rational, healthy and sustainable development.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J943

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