近十年来我国历史文化纪录片创作与传播研究

发布时间：2018-07-11 17:06

本文选题：历史文化纪录片 + 创作趋势　；参考：《湖南大学》2014年硕士论文

【摘要】：20世纪70年代末期，我国历史文化纪录片进入人们的视野，经过三十余年的发展，从80年代以前的国家话语、90年代的民族印象转变为新世纪的市场呼唤，特别是在2005年前后，我国历史文化纪录片重新崛起，其结合娱乐化的创作手法以及技术性的传播手段赢得了观众的认可。它以商业美学的创作为载体使主流价值观念普及，以先进的摄制技术使大众获得视听享受，以新兴的网络媒介使中华文化在世界范围传播。其优秀作品不仅代表了我国纪录片制作的较高水平，对纪录片产业的发展有深远意义，而且在创作与传播等方面具有了新的特点。首先，我国近十年间的历史文化纪录片创作变化剧烈。受到市场经济与收视率的刺激、视觉文化和感官化的冲击以及传播平台和新媒体的增多等因素的影响，呈现出新的趋势：一是题材趋于大众性与国际化、内容趋于口述与影像纪录等创作理念的转变；二是以人物为历史中心、悬念与疑问并行、全知与内部结合、多元与情感并重等叙事风格的转变；三是侧重奇观体验的视觉效果、强调感官冲击的声音元素等制作手段的转变。其次，我国近十年间的历史文化纪录传播也出现了传播媒介多元开发与传播功能多维拓展的新特点。其中，运用以“历史热度”建立传媒品牌、以“历史文化”普及知识素养、以“历史价值”提升文化软实力等手段，扩展其传播广度。再次，我国历史文化纪录片创作与传播的现实困境比较明显，主要表现为精品力作与精良制作缺乏，媒介资源与媒体占有较少，市场运作与海外交流不足等问题。如何运用商业美学的创作元素，提高多元媒介的传播效率和加强市场推广的运作手法等有效措施，，成为我国历史文化纪录片创作与传播发展的关键。
[Abstract]:In the late 1970 ' s , China ' s history and culture documentary has entered people ' s field of view . After more than 30 years of development , China ' s historical and cultural documentary has been transformed into a new century ' s market calling from the national discourse of the 1990s . Especially in 2005 , China ' s history and culture documentary has gained popularity . With the creation of commercial aesthetics , the Chinese culture has been widely disseminated in the world . Its excellent works not only represent the higher level of the production of documentary films in China , but also have profound significance in the development of documentary industry , and have new features in the aspects of creation and dissemination .

First of all , the history and culture documentary of our country has changed violently in recent ten years . It is influenced by the factors such as the stimulation of market economy and audience rating , the impact of visual culture and sense , the increase of communication platform and new media , and presents a new tendency : firstly , the theme tends to be popular and international , content tends to be oral and image record and so on ;
The second is the transformation of narrative style with characters as historical centers , suspense and doubt , knowledge and internal integration , pluralism and emotion , etc .
Third , it focuses on the visual effect of the spectacle experience , and emphasizes the transformation of the sound elements of the sensory impact .

Secondly , the dissemination of historical and cultural records between the last ten years of our country has also appeared a new feature of the multi - dimensional expansion of media pluralism development and communication function . The use of " historical heat " to establish media brand , to popularize knowledge accomplishment in " historical culture " , to promote the cultural soft power and so on by " historical value " , expand its spread .

Thirdly , the realistic predicament of the creation and dissemination of historical culture documentary in our country is more obvious , which is mainly manifested as the lack of the production of fine quality , the lack of media resources , the lack of communication between the market and the overseas . How to use the creative elements of commercial aesthetics , improve the transmission efficiency of the multi - media and strengthen the operation methods of marketing promotion are the key to the creation and spread of Chinese historical and cultural documentary films .
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J952

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