广播影视走出去实现跨越式发展

发布时间：2018-07-26 10:25

【摘要】：广播影视是中华文化走出去的重要载体与内容。党的十八大以来,国家新闻出版广电总局加强统筹协调和总体布局,加强政策支持和资金支持,推动有关机构加强国际传播能力建设。中央电视台和中国国际广播电台加快建立覆盖全球的全媒体传输覆盖网络和渠道平台,加强时政新闻报道,切实增强中国话语权;加强与国际传媒和影视机构合作,联合开办国际性栏目、联合制作节目,实现借嘴说话、借筒传声。一批外向型市场主体不断壮大,积极拓展国际市场,加强内容产品制作和国际营销推广,一批优秀中国影视节目在有关国家实现热播,中国广播影视走出去实现跨越式发展。
[Abstract]:Radio, film and television is an important carrier and content of Chinese culture going out. Since the 18th National Congress of the Party, the State Administration of Press, publication, Radio, Film and Television has strengthened overall coordination and overall layout, strengthened policy support and financial support, and pushed relevant institutions to strengthen international communication capacity building. CCTV and China Radio International have accelerated the establishment of all-media coverage networks and channel platforms covering the whole world, strengthened current and political news reports, effectively enhanced China's right to speak, and strengthened cooperation with international media and film and television organizations. Jointly set up international programs, joint production of programs, through the mouth to speak, through the tube sound. A group of extroverted market main body grows unceasingly, develops the international market positively, strengthens the content product production and the international marketing promotion, a batch of outstanding Chinese film and television programs have achieved the hot broadcast in the concerned country, the Chinese radio and television has gone out to realize the leapfrog development.
【作者单位】：国家新闻出版广电总局发展研究中心国际所;
【分类号】：G229.2;J992.6

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