新媒体技术条件下中国电影片头的视觉表达研究

发布时间：2018-08-12 11:12

【摘要】：伴随着互联网技术、通信技术、数字技术的应运而生,新媒体成功迅速的发展成为一个多样化、生动性、普遍性的艺术载体。当今社会,新媒体技术已广泛渗透到电影、电视等艺术形态中,在很大程度上刺激了受众感官,受众不断提升的话语权利使新媒体环境下的视觉表达的方式发生了变化。新媒体环境下的电影、电视开始呈现出新的创作特征。新媒体作为承载信息的载体,以文字、图像、材料、色彩、肌理、气味、温度、音效等多种表达形式通过某种或多种媒介传递其主题、情感。电影作为受众喜闻乐见的艺术形式,在新媒体的应用方面表现尤为明显。技术的变革推动着艺术表现形式和方式的革新,艺术形态的多样化及受众诉求也影响着其视觉表达的方式。本文选取2000年以后的电影片头这一艺术元素,对其在新媒体环境下的艺术表现同之前的片头表现、国内外经典电影片头、新媒体与传统媒体及两种环境下电影片头的视觉表达方式进行了纵向比较分析；按电影类型分类,不同类型电影片头的视觉表达进行横向比较分析。视觉表达,是人们动用视觉器官和听觉器官借助媒介产生的特定视觉语言来进行的信息的传递、文化的宣扬和情感的交流,如果说电影是一个“文本”,这个文本能更好的生成理念,受众能够最大程度的解读这个理念并在一定程度上对理念进行实践。相对于传统媒体的视觉表达效果,新媒体背景下,视觉表达从注重文字、图像、声音、动画、色彩等具体的元素的同时,更倾向对于特定文本的意识形态领域的表达,其更具艺术性和思想性。本文运用文献分析法、内容分析法、案例分析法,从横向和纵向对新媒体环境下的电影片头视觉效果进行分析,从电影片头的元素、视觉表达手法、在具体类型电影中的应用等方面对其视觉表达效果全面“剖析”。
[Abstract]:With the emergence of Internet technology, communication technology and digital technology, the new media has developed into a diversified, dynamic and universal art carrier. In today's society, new media technology has been widely infiltrated into the art forms such as film and television, which to a great extent stimulate the sensuality of the audience, and the way of visual expression in the new media environment has been changed because of the rising discourse right of the audience. Under the new media environment the movie, the television began to present the new creation characteristic. As a carrier of information, the new media conveys its theme and emotion through a variety of media, such as text, image, material, color, texture, smell, temperature, sound effect and so on. As a popular form of art, film is especially obvious in the application of new media. The change of technology promotes the innovation of art form and way, and the variety of art form and the appeal of audience also influence the way of visual expression. This paper selects the art element of the film beginning after 2000, and compares its artistic performance in the new media environment with that of the previous film. The new media is compared with the traditional media and the two environments, and the visual expression of different types of film heads is compared and analyzed horizontally according to the classification of the film types. Visual expression is the transmission of information, the promotion of culture and the exchange of emotions by means of the specific visual language produced by the media with the help of the visual and auditory organs. If the film is a "text", This text can produce the idea better, the audience can interpret this idea to the greatest extent and to some extent carry on the practice to the idea. Compared with the visual expression effect of the traditional media, under the new media background, the visual expression is more inclined to express the ideological field of the specific text, while paying attention to the specific elements such as text, image, sound, animation, color, etc. It is more artistic and ideological. This article uses the literature analysis method, the content analysis method, the case analysis method, carries on the analysis from the horizontal and the longitudinal to the new media environment the visual effect under the new media environment, from the movie beginning element, the visual expression technique, In the specific types of film applications and other aspects of its visual expression effect comprehensive "analysis".
【学位授予单位】：太原理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905

【参考文献】