国产动画的国际适应性提升途径
发布时间：2018-10-25 17:23
【摘要】：在国家大力扶持动漫产业的背后,却是始终没有优秀动画作品和品牌进入国际市场参与竞争,其中创作思路与主流文化脱节、文化资源开发创新力不够、画面质量缺失及分级等政策的制约是导致这一现象的重要原因。在国产动画适应国际市场的探索中,我们需在不断努力优化相关政策的同时,还要以国际影视文化发展的前沿视野对已有文化资源进行创新开发,以精益求精的生产态度来加强优质画面的呈现,并通过有效利用国内市场的价值优势来努力树立世界品牌,不断以优秀作品对世界市场的介入来有效形成和提升国产动画的国际适应性。
[Abstract]:Behind the country's efforts to support the animation industry, however, there has been no outstanding animation works and brands to enter the international market to participate in competition, in which creative ideas and mainstream culture is out of touch, cultural resources development and innovation is not enough, Lack of picture quality and policy constraints such as classification are important reasons for this phenomenon. In the exploration of domestic animation to adapt to the international market, we need to make continuous efforts to optimize the relevant policies, and at the same time, we also need to innovate and develop the existing cultural resources in the forefront of the development of international film and television culture. To improve the production attitude to enhance the quality of the picture presentation, and through the effective use of the value of the domestic market to establish a world brand, To improve the international adaptability of domestic animation through the intervention of outstanding works in the world market.
【作者单位】： 西安工业大学艺术与传媒学院;
【分类号】：J954
，
本文编号：2294314
[Abstract]:Behind the country's efforts to support the animation industry, however, there has been no outstanding animation works and brands to enter the international market to participate in competition, in which creative ideas and mainstream culture is out of touch, cultural resources development and innovation is not enough, Lack of picture quality and policy constraints such as classification are important reasons for this phenomenon. In the exploration of domestic animation to adapt to the international market, we need to make continuous efforts to optimize the relevant policies, and at the same time, we also need to innovate and develop the existing cultural resources in the forefront of the development of international film and television culture. To improve the production attitude to enhance the quality of the picture presentation, and through the effective use of the value of the domestic market to establish a world brand, To improve the international adaptability of domestic animation through the intervention of outstanding works in the world market.
【作者单位】： 西安工业大学艺术与传媒学院;
【分类号】：J954
，
本文编号：2294314
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