基于SOA的搜狗广告投放系统的设计与实现

发布时间：2018-01-18 07:01

本文关键词：基于SOA的搜狗广告投放系统的设计与实现　出处：《中国地质大学(北京)》2017年硕士论文　论文类型：学位论文

【摘要】：品牌专区产品自推广以来,一直线下进行,整体流程相对较为复杂,且在支持此产品的线下流程上占用了内部产品人员、销售监察人员大量的精力,为了减少人力消耗,提升效率,搜狗品牌产品投放系统应运而生。本系统支持品牌专区投放流程线上化,将之前线下进行的询价、物料环节全部线上化,让之前需要由内部人员支持的工作通过系统支持转移给代理商自主操作,能极大减少人力消耗、提升效率。本文的研究内容是采用SSM(Spring+SpringMVC+MyBatis)技术,MySql数据库技术以及SOA架构技术设计实现了搜狗品牌产品投放系统的询价,订单管理,推广管理和数据报告等模块。本文的创新点表现在对系统中SOA架构的实现并不是通过简单的RPC(Remote Procedure Call Protocol)实现的。而是通过整合了RPC的SOA服务框架实现的。对SOA服务框架的引入是为了解决RPC无法解决的系统的服务发现及寻址,负载均衡及容错,对服务进行访问控制和服务依赖关系管理这四大问题。本文通过上述研究方法,完成了对询价模块,订单管理,推广管理以及数据报告模块的具体实现。成功地将线下业务线上化,既减少了搜狗内部的产品人员以及销售人员的工作量,也方便了广告主的询价和订单管理工作,通过数据报告的生成,可以让广告主更加直观的看到用户的点击量和网页的浏览次数。通过对SOA服务框架的引入也成功解决了系统面临的服务发现及寻址,负载均衡及容错,对服务进行访问控制和服务依赖关系管理四大难题。
[Abstract]:Brand area products since promotion, a straight line, the overall process is relatively complex, and in support of this product offline process occupied the internal product personnel, sales supervisors a lot of energy. In order to reduce human consumption, improve efficiency, Sogou brand product delivery system came into being. This system supports the brand area delivery process line, the front-line inquiry, all material links online. Allowing work previously supported by internal staff to be transferred to agents through system support can greatly reduce labor consumption. To improve efficiency. The research content of this paper is to adopt SSM(Spring SpringMVC my Batis. technology. MySql database technology and SOA architecture technology design to achieve the Sogou brand product delivery system inquiry, order management. Extension management and data reporting modules. The innovation of this paper is that the implementation of SOA architecture in the system is not through a simple RPC (. Remote Procedure Call protocol). It is realized by integrating the SOA services framework of RPC. The introduction of SOA service framework is to solve the problem of service discovery and addressing in the system that RPC can not solve. Load balancing and fault tolerance, service access control and service dependency management are four major problems. Through the above research methods, this paper completes the inquiry module, order management. Extension management and the implementation of the data reporting module. Successfully offline business online, both reduce the Sogou internal product staff and sales staff workload. It also facilitates the inquiry and order management of advertisers through the generation of data reports. Advertisers can more intuitively see the number of user clicks and the number of page views. Through the introduction of SOA services framework, the system has successfully solved the problems of service discovery and addressing, load balancing and fault tolerance. Service access control and service dependency management are four difficult problems.
【学位授予单位】：中国地质大学(北京)
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.52

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