从首届中国设计大展看中国平面设计的自主性

发布时间：2018-02-09 16:31

  本文关键词： 首届 中国 设计 大展 平面设计 自主性　出处：《美术观察》2013年02期 　论文类型：期刊论文

【摘要】：正首届中国设计大展给了中国平面设计一次巨大的自审机会。对于标榜自主性崛起的中国设计界而言,平面设计如何"回到中国"、如何建立中国自己的标准,应该更多地思考平面设计的本质回归,而不仅仅是内容的中国化。从此次大展平面部分优秀奖的分布来看,两项给了书籍设计,一项给了文字设计,另外两项给了一个公益的装置艺术项目和电视广告,显示了大展向着平面设计更广的外延扩张的决心,而曾几何时作为平面设计代表的海报令人吃惊地无一获奖。这
[Abstract]:The first China Design Exhibition has given China's graphic design a great opportunity for self-examination. For the Chinese design community, which boasts the rise of autonomy, how does graphic design "return to China" and how to establish its own standards? We should think more about the return of the essence of graphic design, not just the Sinicization of the content. Judging from the distribution of the awards of excellence in the plane part of the exhibition, two items have been given to book design, one to text design. Two other projects have been given to a pro bono installation project and television commercials, showing the determination of the exhibition to expand towards a broader extension of graphic design, and posters that were once representatives of graphic design were surprisingly unawarded.
【分类号】：J524
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本文编号：1498368