游戏内置广告投放平台（IGALive）的实现

发布时间：2018-02-23 19:27

本文关键词： 网络游戏游戏内置广告 DriectX 3D图形引擎　出处：《复旦大学》2008年硕士论文　论文类型：学位论文

【摘要】： 随着中国网络游戏的高速发展,快速积聚了上亿的游民。如此庞大的用户基数在为网络游戏运营商带来丰厚利润的同时,也显示出网游作为媒体平台的核心价值。因此,从2007年开始,中国出现了游戏内置广告专业公司,并且把游戏内置广告管理平台(IGALive)的建设作为当前最核心的工作内容之一在开展。游戏内置广告是个围绕游戏的产业链引申出的一个新的商业模式,新的模式需要新的技术平台来承载。因此IGALive就在这样的需求条件下诞生了。由于需要和3D游戏的DSD引擎交互,才能实现广告在游戏中展现,这本身就说明这样的平台在技术上有创新的需求和突破点。参考了很多互联网广告管理平台的技术和运作原理,结合3D游戏的技术特点,经过多次专家的论证会,终于有了现在的IGALive服务器端模块结构和IGA客户端引擎实现的技术架构。本论文主要是讨论了IGALive服务器端的发布管理、投放服务、资源下载服务、数据收集等几个模块的职能和相互之间的交互关系;IGA客户端引擎的模块设计、与3D游戏的图形引擎交互、与IGALive服务器之间的交互等方面做了分析。特别针对客户端和3D游戏的D3D引擎之间如何识别广告位、如何投放广告等核心技术给出了详细的解决方法。
[Abstract]:With the rapid development of online games in China, hundreds of millions of vagrants have been amassed rapidly. Such a huge user base not only brings huge profits to online game operators, but also shows the core value of online games as a media platform. Since 2007, there has been a professional company of built-in advertising in China, and the construction of IGA Live, a built-in advertising management platform, is being carried out as one of the core contents of the current work. Inner-game advertising is a new business model developed around the gaming industry chain. The new model needs a new technology platform to carry it. So IGALive was born under such a requirement. Because of the need to interact with the 3D game's DSD engine, advertising can be displayed in the game. This in itself shows that such a platform in the technology of innovative needs and breakthroughs. Referring to the technology and operation principle of many Internet advertisement management platform and combining the technical characteristics of 3D game, after many expert demonstration meetings, we finally have the IGALive server-side module structure and the technical framework of IGA client engine. This paper mainly discusses the function of several modules, such as release management, delivery service, resource download service, data collection and so on, and the interaction between each other and the module design of IGA client engine. The interaction with 3D game graphics engine and the interaction with IGALive server are analyzed, especially how to identify the advertisement bit between the client and the D3D engine of 3D game, and how to put in the advertisement and so on.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：TP311.52

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