“数字动画广告”对于动画教育课程设置的思考

发布时间：2018-02-24 16:09

本文关键词： 数字技术动画技术应用广告大专动画专业课程改革　出处：《南京师范大学》2011年硕士论文　论文类型：学位论文

【摘要】：动画专业如雨后春笋般在中国各种高等院校中作为一个独立的专业纷纷建立,各类大专类院校也纷纷步本科类专业后尘开办相关专业,其中很大一部分沿用了本科类院校的专业教学模式,其专业教学成果在其后的几年内并没有取得很好的效果,大专院校学生的就业问题成了大专类学院头疼的重大问题。数字时代的来临使得动画技术得到了空前的应用,其应用领域得到了空前的扩大,中国的动画产业面临着前所未有的发展契机,数字革命为当代动画带来了全新的境遇与空间,一个跨领域的大动画产业正在逐步形成。此时的大专动画专业应找到更好的学生就业导向,及时调整动画专业的课程设置以满足数字时代的需要。影视动画广告作为影视动画学科和广告学科的一个交叉学科,是利用影视动画的技巧和手段达到广告宣传的目的,实际上是动画技术在广告领域的技术应用。影视动画广告在我国广告行业中虽然是后起之秀,但是却具有其它广告形式以及媒介所难以企及的优势,它以其特有的艺术表现力和观众覆盖面,成为当前我国最有影响力的广告传播形式,而广告动画的制作岗位无疑是动画毕业生所能就业的岗位之一。常规院校根据动画专业的培养目标与人才规格要求,在目前动画技术空前发展的情况下,如何使专业发展方向朝着“适岗、应用、变岗、创新”的方向进行课程建设,改革现有的课程体系,优化课程结构,按照职业岗位作业流程为导向设置课程模块,努力提高课程体系建设水平,着力培养适应市场需要的高等技术应用性人是现在动画专业发展的主要方向。
[Abstract]:Animation professionals such as bamboo shoots after a spring rain in Institutions of higher learning in a variety of Chinese as an independent professional have been established, various colleges and colleges have offered undergraduate's step related professional, a large part of which follows the teaching mode of the undergraduate colleges, the professional teaching achievements in the next few years did not achieve good the effect of the employment problem of college students has become a major problem of the college class college a headache.
The advent of the digital age makes animation technology has great application, its application field has been an unprecedented expansion of Chinese animation industry is faced with hitherto unknown development opportunity, the digital revolution situation and new space for the contemporary animation, a cross domain move painting industry is gradually formed. The animation professional college students should find better employment oriented, adjust the animation professional curriculum in a timely manner to meet the needs of the digital age. The film and television animation advertising as an interdisciplinary subject of film and television animation and advertising subject, is the use of animation techniques and means to achieve the purpose of advertising, in fact is the application of animation technology in the field of advertising film. Animation advertising in China's advertising industry, although the bright younger generation but with other forms of advertising, media and the elusive advantage, it With its unique artistic expression and audience coverage, became a form of advertising in China's most influential, and post production of advertising animation animation is undoubtedly one of the post graduate can employment. The conventional institutions according to the training objectives and specifications for professional talents of animation, animation technology in the current unprecedented development situation how to make the professional development direction towards the "post, post application, change, innovation" in the direction of curriculum construction, reform the existing course system, optimize the curriculum structure, in accordance with the occupation work process oriented curriculum design module, strive to improve the level of the construction of curriculum system, focus on training to adapt to the advanced technology and market needs now is the main direction of animation professional development.

【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J218.7

【引证文献】