电视综艺节目的视觉设计研究

发布时间：2018-02-25 09:29

本文关键词： 视觉设计电视综艺节目舞台设计布景设计　出处：《齐齐哈尔大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着越来越多的综艺节目充斥着电视荧屏，电视综艺节目的竞争变得日益激烈，大众对综艺节目在审美要求上越来越苛刻，一档好的综艺节目不但要有好的内容作为支撑，视觉上的美感也是其立于不败的重要因素。电视综艺节目以娱乐大众为主要目的，观众观看主要为了放松心情，然而却因为电视综艺节目的竞争促使节目的画面、动画、布景设计呈现趋向过于花俏与华丽的走向，而且很多背景画面给观众很强的凌乱感，，由于收视率竞争关系，娱乐播报画面要加入很多广告资讯，预告的元素，以及夸大的表现方式，致使背景空间过于复杂化。本论文在对综艺节目设计中的视觉审美特性及各种视觉构成要素（场景、灯光等）分析的基础上，结合大众的视觉习惯，从而对综艺节目视觉设计的概念做进一步释义与分析，并在通过对现有综艺节目现状的案例及问卷分析中，提出综艺节目存在的实际问题，分析出问题形成的原因及解决办法，从视觉设计的角度来探讨综艺电视节目如何更有效、更合理的传达效果。同时改善目前综艺节目的视觉污染问题，提升综艺节目的传播效果。文章共分为四个部分。第一部分介绍了论文产生的背景，国内外研究现状、研究的目的、研究过程中可能遇到的问题及问题的解决方法；第二个部分从纵向角度研究分析了综艺节目的视觉要素以及视觉范畴，并从视觉设计的内部要素和外部要素进行分析，简要对各设计元素进行介绍并深入的探讨了这些视觉设计元素的设计方法及应注意的问题；第三部分主要分析综艺节目的视觉特性、视觉要求，在电视美学与传播学的基础上提出电视综艺节目的视觉要求，指出电视综艺节目普遍存在的问题，为综艺节目视觉设计提出可应用性建议；第四部分重点进行调查问卷，并对问卷进行详细的分析得出结论，并对得出的结论进行讨论分析；最后为本文结论部分。论文从研究目的和意义出发，运用理论结合实践方法，层层深入地对课题进行分析、探讨、研究。
[Abstract]:As more and more variety shows are flooded with television screens, the competition for TV variety shows becomes increasingly fierce. The public is increasingly demanding on the aesthetic requirements of variety shows. A good variety show must not only be supported by good content. Visual beauty is also an important factor in its unfailing existence. The main purpose of TV variety shows is to entertain the public, and viewers watch them mainly to relax their mood. However, because of the competition of television variety shows, the pictures and animations of the programs are promoted. The design of the scene tends to be too fancy and gorgeous, and many background pictures give the audience a strong sense of confusion. Because of the ratings competition, the entertainment broadcast screen has to add a lot of advertising information and elements of the forecast. And exaggerated performance, resulting in the background space is too complicated. Based on the analysis of the visual aesthetic characteristics and various visual elements (scene, lighting, etc.) in the variety show design, this paper combines the visual habits of the public. Thus, the concept of visual design of variety shows is further explained and analyzed, and through the case study and questionnaire analysis of the present situation of variety shows, the practical problems of variety shows are put forward, and the causes and solutions of the problems are analyzed. From the point of view of visual design, this paper discusses how variety TV programs are more effective and more reasonable in transmitting effects, and at the same time, improve the visual pollution of variety shows and enhance the communication effect of variety shows. The paper is divided into four parts. The first part introduces the background of the paper, the current research situation at home and abroad, the purpose of the research, the possible problems encountered in the research process and the solutions to the problems; In the second part, the visual elements and the visual category of the variety show are analyzed from the vertical angle, and the internal and external elements of visual design are analyzed. This paper briefly introduces the design elements and discusses the design methods of these visual design elements and the problems to be paid attention to. The third part mainly analyzes the visual characteristics and visual requirements of variety programs. On the basis of TV aesthetics and communication, this paper puts forward the visual requirements of TV variety programs, points out the common problems of TV variety shows, and puts forward some applicable suggestions for the visual design of variety shows. The conclusion of the questionnaire is analyzed in detail, and the conclusion is discussed and analyzed. Finally, the conclusion of this paper is discussed. From the point of view of the purpose and significance of the research, the paper analyzes the subject layer by layer by using the method of theory combined with practice. Study.
【学位授予单位】：齐齐哈尔大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G222

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