基于SSM的影片广告精准投放系统的设计与实现

发布时间：2018-02-26 12:55

本文关键词： 影片广告缓存技术广告投放请求精准投放　出处：《江西农业大学》2016年硕士论文　论文类型：学位论文

【摘要】：影视产业稳步地发展,影迷数量随着影片不断上映而增加。正因为影迷数量日益攀升和影片广告惊人的性价比,使得绝大部分公司或者企业都想利用影片推广自己的特色产品和优质服务。因此影片上呈现出各种形式的广告。影片广告的精准性和互动性的特点,使得它在广告市场上拥有明显优势。但是同时影片广告也遇到了互联网广告的冲击,使得大量的公司或者企业都将目光转向互联网广告。为了能够挽留老客户和吸引更多新客户的加入,因此不得不重新设计影片精准投放广告系统。本文严格按照软件工程的流程来开发系统。本文针对影片广告的当前现状和项目意义进行分析,研究了广告排期的相关概念和相关系统技术,充分调查了解广告投放时的缓存管理、广告投放请求、日志管理等需求,完成了影片广告精准投放系统的概要设计和详细设计,最终按照数据层、业务逻辑层、表现层来研发本系统。使用缓存技术和SSM三大框架来实现影片广告精准投放系统。此系统的核心功能模块是广告请求管理模块,此模块主要通过字符串匹配的方式从广告排期列表中获取准确广告排期。利用用户行为特征分析算法计算出广告与影片之间的相似度,将广告投放在相似度高的影片上。缓存管理模块负责将广告投放所需要的数据存放到缓存中,然而日志模块记录客户投放广告信息和受众收看影片信息。
[Abstract]:The film industry has grown steadily, the number of fans increases with the film constantly released. Because of the rising number of fans and film advertising amazing price, making most of companies or enterprises want to use film to promote their products and services. Therefore the characteristics of the film showing the various forms of advertising. The film advertising precision and interaction the characteristics, which have obvious advantages in the advertising market. But at the same time the film advertising also encountered Internet advertising impact, making a large number of companies or enterprises are turning to the Internet advertisement. In order to retain old customers and attract new customers to join, so we had to re design the film targeted advertising system. In this paper in strict accordance with the software engineering process to develop the system. This paper analyzes the current situation and significance of the project video advertising, research The related concepts of advertising schedule and related system, fully investigate the cache management of advertising, advertising claim, log management needs, outline design and detailed design of the film precision advertising system, finally according to the data layer, business logic layer, presentation layer to the system cache. Technology and SSM three framework to achieve the video advertising accurate delivery system. The core function module of this system is the advertisement request management module, obtain the accurate advertising schedule this module mainly through the string matching method from the advertising schedule list. The user behavior analysis algorithm to calculate the similarity between advertising and film, advertising on the high similarity of the film. The cache management module is responsible for advertising the required data stored into the cache, but the log module to record advertising customers The information and the audience read the film information.

【学位授予单位】：江西农业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

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