广告艺术设计中人性化创意教学刍议

发布时间：2018-02-27 10:27

本文关键词： 广告艺术设计人性化创意教学　出处：《教育与职业》2008年05期 　论文类型：期刊论文

【摘要】：文章分析了人性化创意的内涵,指出中国广告创意中存在的一些问题。人性化创意的广告能达到和受众深层交流的目的,能在获得受众品牌认知的同时,建立起品牌美誉度。只有在广告艺术设计教学中注重人性化创意的教育,才能培养出优秀的广告从业人员,使中国的广告真正深入人心。
[Abstract]:This paper analyzes the connotation of humanized creativity, and points out some problems existing in Chinese advertising creativity. The humanized creative advertisement can achieve the purpose of deep communication with the audience, and can acquire the brand cognition of the audience at the same time. Only by paying attention to the education of humanization and creativity in the teaching of advertising art and design, can we cultivate excellent advertising practitioners and make the advertisements in China really go deep into the hearts of the people.
【作者单位】：河南工业大学设计艺术学院;
【分类号】：F713.8

【共引文献】