手工布艺DIY图书封面设计研究

发布时间：2018-03-03 17:00

本文选题：手工布艺DIY图书　切入点：封面设计　出处：《湖南师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：封面设计随着市场环境的需要,逐渐发展成为一种综合设计。其功能性、艺术性、品牌特性都显现出来,文艺书籍封面要具有文艺气质：通俗书刊要符合群众口味：企业刊物封面要表现企业文化：商品宣传册子封面要配合市场定位。尤其是图书市场竞争的压力下,封面设计肩负着广告宣传的现代使命。而封面设计表现在心理上迎合人们的欲望,满足人们的情感需求。设计者必须深入了解其内容,研究它的功能目的与市场对象等,才能掌握其要旨,进行深入的思考,为书刊创造独特的形象。在张扬个性的时代,独一无二永远是时尚一族的追求,,于是DIY不可避免地成为现代人生活的新时尚。目前,国内DIY图书市场在稳步发展,DIY图书逐渐从一小部分人的自娱自乐,成长为一个稳定的出版板块。许多出版社都纷纷涉足这一领域,因此,同类图书竞争也十分激烈。要想在激烈的竞争中生存,一个好的封面设计必不可少。通过本文的研究,力求探索目前手工布艺DIY图书市场的现状,并通过调查问卷为现在读者群体进行分类,寻找适合这类读者的手工布艺DIY图书封面设计。通过这些分析,可以更好的促进手工布艺DIY图书封面设计的发展。本文分为七个部分,第一部分是本文的引言,介绍了本文的研究背景及意义、研究综述、研究目标、方法和内容、研究难点、创新点。第二部分是封面设计理论基础。介绍了封面设计的概念、封面的作用、封面与封底、书脊的整体关系、配合图书市场营销的常见封面设计类型等内容。第三部分介绍了手工布艺DIY图书的市场概况和读者调查,封面设计与手工DIY图书市场营销的关系。第四部分手工DIY图书的封面设计现状,针对四种用户,即入门新手读者、大众爱好者读者、进阶爱好者读者、达人爱好者读者的手工布艺DIY图书封面设计。第五部分论述了手工布艺DIY封面设计存在的问题及原因。第六部分提出了进一步改进手工布艺DIY图书的封面设计的建议：一是明确定位,初定基调；二是勤于交流,有所针对；三是善用流行,适当超前；四是以人为本,确立品牌；五是关注情感,强化忠诚；六是有机结合,寻找平衡；第七部分是文章的结语。
[Abstract]:With the needs of the market environment, the cover design has gradually developed into a comprehensive design. Its functionality, artistry, and brand characteristics have emerged. The cover of literature and art books should have literary and artistic temperament: popular books and periodicals should conform to the tastes of the masses; the covers of enterprise publications should express corporate culture; and the covers of commodity brochures should be in line with market orientation. Especially under the pressure of competition in the book market, The cover design shoulders the modern mission of advertising. The cover design meets people's desires and emotional needs psychologically. The designer must deeply understand its content, study its function purpose and market object, etc. Ability to grasp its main points, in-depth thinking, for books and periodicals to create a unique image. In the era of publicity of personality, uniqueness is always the pursuit of fashion, so DIY inevitably becomes the new fashion of modern life. At present, the domestic DIY book market is developing steadily from the entertainment of a small number of people. Growing into a stable publishing plate. Many publishers have been involved in this field, so the competition for similar books is also very fierce. In order to survive in the fierce competition, a good cover design is essential. This paper tries to explore the present situation of handmade cloth DIY book market, and classifies the present readers by questionnaire, and looks for the handmade cloth DIY book cover design suitable for this kind of readers. Can better promote the manual cloth DIY book cover design development. This paper is divided into seven parts, the first part is the introduction of this paper, introduced the research background and significance, research review, research objectives, methods and content, research difficulties, Innovation. The second part is the theoretical basis of cover design. It introduces the concept of cover design, the role of cover, the overall relationship between cover and back cover, the spine of the book, The third part introduces the general market situation and reader survey of handmade cloth DIY books. The relationship between cover design and manual DIY book marketing. 4th part of manual DIY book cover design status, aimed at four kinds of users, that is, beginner readers, popular enthusiasts readers, advanced enthusiasts readers, Part 5th discusses the problems and causes of manual fabric DIY cover design. Part 6th puts forward some suggestions on how to improve the cover design of handmade cloth art DIY books. Suggestions: first, clear positioning, First set the tone; two is diligent in the exchange, has the target; three is to make the best use of the fashion, the appropriate advance; four is people-oriented, establishes the brand; five is to pay close attention to the emotion, strengthens the loyalty; sixth is the organic union, seeks the balance; 7th part is the article conclusion.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524

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