传统竹文化在视觉传达设计中的应用研究

发布时间：2018-03-05 16:13

本文选题：竹文化　切入点：视觉传达　出处：《湖南师范大学》2010年硕士论文　论文类型：学位论文

【摘要】：不论何时何地,传统文化对于一个国家或民族本质特征的体现都起着关键性的引导作用。传统竹文化亦是如此,我国著名史学家陈寅恪先生认为,中国文化是“竹的文化”,竹——这一代表了中国文化尊严的物象,清瘦里存在着至坚的内在,它凌惊风,茂寒乡,籍坚冰,负雪霜,其独特而丰富的人文内涵,寄托了我们的理想抱负和道德品质,更准确地说是人世界观的外在表现。现今,在设计艺术领域,人们对竹的研究现在主要集中于竹制品、竹工艺品、竹景观园林设计等方面,强调“竹”的环保性、材质特性,同时肯定我们中华民族对竹怀有的独特的深厚情感。但很少从图形、视觉传达语言的角度去探寻传统竹文化在标志设计、广告设计、书籍设计、包装设计等方面的应用研究。而本课题正是立足如此,是笔者在长期从事艺术设计实践、教学研究工作的基础之上,运用哲学、历史学、宗教学、民族学、心理学、艺术学、美学等多种学科知识和方法,进行的专门的分析研究。文章从传统竹文化、竹图形的精神内涵、人文价值、审美意义等多方面加以分析,总结了竹的符号性优势、艺术性优势以及民族性优势,系统地分析了竹的外在形态与内在精神品性在视觉传达设计作品中所升华而成的禅心之美、生命之美、人格之美、崇高之美、中和之美和符号之美及其深刻内涵。归纳出传统竹文化在视觉传达设计中应用所表现出来的简朴的视觉语言、诗意的隐喻语言和个性的时代语言的特征。并通过对传统竹文化在标志设计、广告设计、书籍设计、包装设计等领域的具体应用研究,总结了传统竹文化在视觉传达设计中应用的内涵、特征,多种表现手法和设计原则。希望能从视觉传达设计作品与传统符号两者之间找到深层的语言契合,将竹的“形”与“意”转化为具有时代性、民族性、个性的独特的现代视觉语言,进一步挖掘传统竹文化在视觉传达设计中的深层次内涵与表现形式,丰富本民族本土设计文化内涵。
[Abstract]:Whenever and wherever, the traditional culture plays a key role in guiding the embodiment of the essential characteristics of a country or a nation. The same is true of the traditional bamboo culture, according to Chen Yinke, a famous historian of our country. Chinese culture is the "culture of bamboo." Bamboo, the object that represents the dignity of Chinese culture, has the strongest inner features in its thinness. It has the unique and rich cultural connotations, such as the strong wind, the strong cold, the strong ice, the negative snow and the frost. Entrusted with our ideals and moral qualities, more accurately said that the external expression of the world view. Nowadays, in the field of design art, people mainly focus on bamboo products, bamboo crafts, bamboo landscape landscape design and so on, emphasizing the environmental protection and material properties of "bamboo". At the same time, we affirm our Chinese nation's unique and profound feelings for bamboo. But we seldom explore the traditional bamboo culture in logo design, advertising design, book design from the angle of graphic and visual communication language. Packaging design and other aspects of the application of research. And this topic is based on the long-term practice of art design, teaching and research on the basis of the application of philosophy, history, religion, ethnology, psychology, art, This paper analyzes the traditional bamboo culture, the spiritual connotation, the humanistic value, the aesthetic significance of bamboo, and summarizes the symbolic advantages of bamboo, such as the traditional bamboo culture, the spiritual connotation of bamboo graphics, the humanistic value, the aesthetic significance and so on. This paper systematically analyzes the beauty of Zen mind, the beauty of life, the beauty of personality, the beauty of sublimation of lofty spirit, and the sublimation of the external form and inner spirit of bamboo in the visual communication design works. The beauty of neutralization and the beauty of symbols and their profound connotations. The simple visual language of the application of traditional bamboo culture in visual communication design is summarized. Poetic metaphorical language and personality of the language of the times. And through the traditional bamboo culture in the logo design, advertising design, book design, packaging design and other areas of specific application research, This paper summarizes the connotation, characteristics, various expressive techniques and design principles of the application of traditional bamboo culture in visual communication design. It is hoped that the deep language fit can be found between the visual communication design works and the traditional symbols. The "form" and "meaning" of bamboo are transformed into the unique modern visual language with the characteristics of the times, nationality and individuality, and the deep connotation and expression form of the traditional bamboo culture in the visual communication design are further excavated. Enrich the cultural connotation of native design of this nation.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J524

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