关于中国文化企业走向世界的几点意见

发布时间：2018-03-09 00:35

本文选题：文化企业　切入点：产品走向世界　出处：《现代国际关系》1993年11期 　论文类型：期刊论文

【摘要】：正这几年我国对外开放在对待引进来和走出去的关系上,主要是引进型的。文化企业的运营流向也是这样,如卡拉OK流行、大量海外歌星来华演出、不胜枚举的海外出版物在大陆出版发行、城乡文化市场播放许多海外录像和音像、令人目不暇接的海外广告艺术宣传品等等。而我国能够占住亚太、欧美文化市场,真正走向世界并给彼岸以巨大影响力、深具经济效益的文化精神产品可以说是寥寥无几。我们习惯上把文化与体育并列,但文化与体育在引进来和走出去的比较上,前者远远落后于后者;更不用说,文化企业与有关贸易行业进行比较了。文化产品的进出口贸易反差之大,世所瞩目,引人深思。
[Abstract]:In the past few years, the relations between China's opening up to the outside world and that of bringing in and going out have been mainly of an import type. The operation direction of cultural enterprises has also been the same. For example, karaoke is popular, and a large number of overseas singers come to perform in China. Numerous overseas publications have been published and distributed in the mainland, many overseas videos and audio and video have been broadcast in the urban and rural cultural markets, and foreign advertising and art propaganda materials have been dizzying. However, China has been able to occupy the Asia-Pacific, European and American cultural markets. There are very few cultural spiritual products that really move into the world and give great influence to the other shore and have deep economic benefits. We have used to juxtaposing culture with sports, but culture and sports are compared in terms of bringing in and going out. The former lags far behind the latter, not to mention the comparison between cultural enterprises and related trade industries.
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