谈英文广告语言的修辞美

发布时间：2018-03-10 16:07

本文选题：广告　切入点：英文　出处：《商场现代化》2006年35期 　论文类型：期刊论文

【摘要】：广告是语言的艺术。修辞手法的运用是广告语言常用的提高广告艺术性和吸引力的方式之一。在英文广告中,经常运用的修辞手法有比喻、拟人、双关、对偶、夸张、反复、排比等。修辞手法的运用使广告作品产生强烈的艺术效果,不仅有利于促销,而且给人以美的享受。
[Abstract]:Advertising is the art of language. The use of rhetoric is one of the common ways to improve the artistic and attractive nature of advertising. In English advertising, the rhetorical devices often used are metaphor, personification, pun, duality, exaggeration, repetition, etc. The use of rhetorical devices produces strong artistic effects in advertising, which is not only conducive to promotion, but also to the enjoyment of beauty.
【作者单位】：
【分类号】：H315

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