法国广告传媒中有关数字符号的语义分析

发布时间：2018-03-11 21:16

本文选题：数字符号　切入点：语义分析　出处：《现代传播(中国传媒大学学报)》2006年06期 　论文类型：期刊论文

【摘要】：正众所周知,法国不仅被视为广告传媒业非常发达的国家之一,也被视为广告传媒创意的中心。解读法国的广告不仅可以了解广告发展的悠久历史,又可领悟现代广告发展的未来趋势。在法国,由于广告传媒触及社会的每一个角落,为广告的设计和广告的发展提供了极为广阔的发展空间,其独特的表现形式使它享有无限的创意要素。仅就数字符号而言,在法国的广告传媒中其表现形式也是多种多样的。从符号传播学的角度看,除了文字符号“0”系统之外,还有很多符号系统,它们共同构成了人类社会的“功能符号”。如有的广告利用一些简单数字符号比较完美地表现产品诞生的年代(有真实的、有虚构的),有的则是产品的配比、时间单位及专利符号,有些还具有明显的文化色彩和论证功能。本文通过对几则图片广告中数字语义表现形式的分析,旨在研究数字作为一个特殊的符号系统在媒体传播中的语义价值。
[Abstract]:As we all know, France is regarded not only as one of the countries where the advertising media industry is very developed, but also as the center of the creativity of the advertising media. In France, because advertising media touch every corner of society, it provides an extremely broad space for the design and development of advertising. Its unique form of expression gives it unlimited creative elements. As far as digital symbols are concerned, there are many forms of expression in the advertising media in France. From the perspective of symbolic communication, in addition to the "0" system of the character symbol, There are also a lot of symbol systems, which together form the "functional symbols" of human society. For example, some advertisements use some simple digital symbols to represent the era of product birth more perfectly (there are real, some fictional, some are the matching of products). Time units and patent symbols, some of them also have obvious cultural color and demonstration function. The purpose of this paper is to study the semantic value of digital as a special symbol system in media communication.
【作者单位】：中国传媒大学国际传播学院
【分类号】：G206-F

【共引文献】