温州电台广播节目考评系统的设计与实现

发布时间：2018-03-14 06:19

本文选题：广播节目考评　切入点：客户机/服务器模式　出处：《电子科技大学》2010年硕士论文　论文类型：学位论文

【摘要】： 广播行业为了提高自身的市场竞争力,就必须提升广播节目的质量。而建立有效的广播节目考评体系正是提高节目质量的重要手段。传统方式的广播节目考评,一般都没有借助计算机网络技术的支持,故此难以对广播节目进行长期的大面积的定量分析与考评。因为缺乏足够的节目考评数据,对节目的考评就会仅仅凭听众的来信、来电和短信,或者上级领导的个人喜好对节目进行“凭印象”的方式推断出节目的质量,难以得出客观的节目考评结果,进而对节目人员的绩效考核、收听率市场、广告市场,甚至广播电台整体节目的改革推进等带来一系列不利的影响。根据目前国内外广播行业在节目质量评审的需求,在网络系统基础上,设计出一个内部局域网和互联网都适用的广播节目考评系统。主要内容如下: (1)在对节目考评系统技术分析的基础上,结合国内音频制播系统的现状,提出广播节目考评系统采用C/S及B/S结合的结构。 (2)根据解决技术策略,在MS SQL2005基础上设计广播节目考评系统方案,结合软件工程管理的理论和方法,通过Delphi和ASP开发工具,分别完成C/S和B/S结构的功能实现。 (3)对系统的定义阶段、开发阶段、使用阶段进行记录和研究。通过现实的资料收集,完成对系统的应用和功效进行分析与评价。目前,系统投入运行后,有力地支撑了广播节目的考评作用,使温州电台的广播节目水平稳步上升,收听率与市场占有率一直处在浙江省内的兄弟电台的前列。
[Abstract]:The broadcasting industry in order to improve their market competitiveness, we must improve the quality of broadcast programs. And the establishment of radio program evaluation system effectively is an important means to improve the quality of programs. The traditional way of broadcasting program evaluation, generally without the aid of the computer network technology support, it is difficult to make quantitative analysis and evaluation of broadcast programs in large area long. Because of the lack of sufficient data for program evaluation, program evaluation will just by listeners, call and SMS, or the personal preferences of the leadership of the "quality by impression" approach to infer the program of the program, so it is difficult to obtain program evaluation results objectively, then the program staff performance appraisal listen to the market rate, the advertising market, the reform of the overall program to promote the radio and even brought a series of adverse effects.
According to the needs of the broadcast quality evaluation at home and abroad, a radio program evaluation system is designed based on the network system, which is suitable for both the internal LAN and the Internet.
(1) based on the analysis of program evaluation system technology, combined with the status quo of the domestic audio broadcast system, broadcast program evaluation system structure is put forward with the combination of C/S and B/S.
(2) according to the technical strategy, we design the broadcast program evaluation system based on MS SQL2005. Combined with the theory and method of software engineering management, we finish the function realization of C/S and B/S structure respectively through Delphi and ASP development tools.
(3) record and research the definition stage, development stage and application stage of the system. Through actual data collection, we can analyze and evaluate the application and efficacy of the system.
At present, when the system is put into operation, it effectively supports the evaluation function of radio programs. The radio program level of Wenzhou radio has increased steadily, and the listening rate and market share have been at the forefront of the brothers' radio stations in Zhejiang province.

【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：TP311.52

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