超市文化与超市建筑研究

发布时间：2018-03-14 07:09

本文选题：超市　切入点：超市文化　出处：《青岛理工大学》2010年硕士论文　论文类型：学位论文

【摘要】：近年来,零售业态的快速发展,要求我们对现有的零售业态进行重新分类研究。关于超市的定义,学术界看法不一,但都存在一定的共性。从超级市场的产生背景分析,超市一般是指具有开架陈列和销售、顾客自行服务、货款统一结算,以经营食品、日用品为主的商业场所。“超市”这个名词只是一个泛化的概念,国内外对超市的定义各不相同,对它的理解也是仁者见仁,至今还没有形成统一的认识。商业建筑规范中也并未将传统商店与超市做出区分,在很多的有关零售业态的书籍中作者大都将商店与超市作为一类业态进行称呼与分析,并得到业内认可。在这样的形势下,真对超市建筑结合其文化脉络进行适当研究,在超市快速发展的形势下显得尤为重要。论文研究的方法: 1.通过对超市文化有关的理论进行概括、梳理、总结,再结合超市文化的载体超市建筑进行综合性的分析研究。超市特点:商品严格包装、分门别类、明码标价、顾客实行自我服务、薄利多销、使用电子计算机和其他现代化设备、出门一次结算付款等特点。与其它零售业态例如:零售店、连锁店、购物中心在发展中都有关联,应该说这些商业零售业态,在发展中相互穿插、相互影响,并不能严格的区分。根据笔者对“超市”的分析,这里将超市所涵盖的零售商业形式都作为超市的不同类别加以分析,按定义进行分类,主要包括自选商场、综合超市、连锁超市、便利店、专营店、仓储超市。超市建筑是商业建筑中的一类,分析起来自然脱离不了商业建筑的特色内容跟研究主线。超市建筑研究包括:建筑标识、建筑形式、建筑空间、建筑色彩、建筑环境、停车场地以及仓储空间及辅助空间等几大内容。从这些方面反映从超市建筑的建筑特色。其中,建筑标识一节包括超市精神形象在外部建筑标识上的反映——LOGO,内部折扣促销广告对超市建筑的功能性影响两小节,在建筑空间章节中,突出超市管理对建筑空间的要求和超市货架排布对建筑空间影响两节,意在指出文化特色在建筑设计上的针对性影响,突出超市文化与超市建筑研究的主题。 2.在以上理论的支撑下,再有针对性的例举国内外著名超市案例结合理论进行分析,将特色点详细描述。举例例证是不可缺少的。第四章通过对国外三大超市巨头沃尔玛、家乐福、麦德龙,以及国内超市的领军企业华润万家、大润发、利群等超市案例的综合分析,指出国外超市文化与国内超市文化的区别。每个案例都包括两部分:超市简介和超市特色文化在建筑有关领域的反映。通过对文化脉络的梳理,以及与建筑相关领域:商圈的选择标准、选址的要求等要点的分析,可以清楚地了解本土超市文化的缺陷和国外超市的优势,有利于本土超市有针对性的制定竞争策略。 3.在前期的理论分析指导下,结合个例及现代超市发展现状和趋势,对未来超市可能继续的发展形势进行概括和展望。未来超市的发展,从经营上讲,关键是如何提升品质。这里的品质包括:建筑、环境、商品、服务等超市所涉及的各方面的品质,在价格已经不能掌握经营全局的形式下,精神层面的东西便成为竞争的另一条主线。从上文可知各类型超市为了能在零售业激烈的竞争下争得一席之地纷纷使出各种手段,这些手段中除了营销策略,就是延承其文化脉络的载体:建筑。于是精品化、个性化等建筑手段得到施展应用,超市建筑规模化也就成为必然。笔者意图通过研究超市的文化脉络,给“超市建筑”画出一个相对清晰的范围,使得人们对“超市建筑“的认识更加明确。尤其要指出的是,若能对超市建筑进行更有效的规范,对现代以及未来超市的良好发展可起到至关重要的作用。特别是在超市快速发展的时代下,精品化、个性化、规模化是现代超市发展形势,也是在未来很长的时间内的发展形势,若能有效地总结超市文化在建筑上的特色反应,透彻的了解其文化本质,有利于我们在建筑设计的恰当运用,作出更有超市文化特色的超市建筑。
[Abstract]:In recent years, the rapid development of retail business, we re classification of retail formats. The existing definition of a supermarket, the academic view, but there are certain similarities. From the background of the supermarket, the supermarket usually refers to the open shelf display and sales, customer service, payment settlement to operate the food, daily necessities, commercial establishments. The term "supermarket" is a generalization of the concept, definition of supermarket at home and abroad are different, the understanding of it is different, has not yet formed a unified understanding. Commercial building code does not make a distinction between traditional shops and supermarkets, in many of the books on retail business in the most stores and supermarkets are called as a type formats and analysis, and the approval. In such a situation, so the supermarket building with The proper study of its cultural context is particularly important in the rapid development of supermarkets.
The methods of research in this paper are:
1. through the supermarket culture related theories to summarize, sort out, summarize, and then combine the supermarket culture carrier supermarket architecture for comprehensive analysis and research.
Supermarket goods characteristics: strict packaging, be arranged, price tag, customer self service, puerile, the use of electronic computers and other modern equipment, out of a settlement of payment characteristics. As with other retail business: retail stores, chain stores, shopping malls are related in the development, it should be said that these commercial retail formats in the process of development, with each other, mutual influence, and not strict distinction. According to the analysis of the "supermarket", here will be covered by retail supermarket are as different types of supermarket, according to the definition of classification, including shopping malls, supermarkets, chain supermarkets, convenience stores, franchise stores warehouse, supermarket.
The supermarket is commercial building construction, up from the analysis of the characteristics of commercial buildings not content with research. The supermarket building research include: building logo, architectural form, architectural space, architectural color, architectural environment, parking and storage space and auxiliary space and other content. From these aspects reflect from the building the characteristics of supermarket building. Among them, marking a building which reflect the spirit image in the supermarket building external logo on the LOGO function, internal discount promotional advertising on supermarket building effect of architectural space in two sections, chapters, sections highlight the supermarket management of architectural space requirements and supermarket shelves arrangement of architectural space. Is intended to point out the cultural characteristics of the architectural design of the influence, the supermarket culture and supermarket architecture research topics.
2. under the support of the above theory, there is a specific example of the case of famous supermarkets at home and abroad to analyze the combination of the theory, and detailed description of the characteristics.
For example is indispensable. The fourth chapter through WAL-MART, of the three foreign supermarket giant Carrefour, Metro, and domestic supermarket leader Huarun 10000, Darunfa supermarket, a comprehensive analysis of Abba case, pointed out the difference between foreign culture and domestic supermarket supermarket culture. Each case consists of two parts: the introduction of the supermarket and the supermarket cultural characteristics reflected in construction related fields. Based on the cultural contexts, and building related fields: standard values, analysis of the main requirements of the site, we can clearly understand the local supermarket culture and the advantages of the foreign supermarket, is conducive to the local supermarket to establish the competition strategy.
3. under the guidance of the previous theoretical analysis, combined with the present situation and trend of the development of modern supermarkets, this paper summarizes and looks forward to the possible future development situation of the supermarket in the future.
The future development of the supermarket, from the business perspective, the key is how to improve the quality. The quality includes: architecture, environment, goods, services and other aspects of the quality of the supermarket, the price has not mastered the general operation of the form, spiritual things become another main competition from above. The type in retail supermarket to fierce competition to win a space for one person have resorted to various means, these means in addition to the marketing strategy, is the carrier of the extension of culture: building. So fine, personalized building means display, supermarket building scale has become inevitable.
The writer through the research on the cultural context of the supermarket, the supermarket building "to draw a relatively clear understanding of the scope of" supermarket building "more clearly. In particular, if can more effectively regulate the construction of modern supermarket, supermarket and the future good development can play a crucial role. Especially in the era of rapid development of supermarket, boutique, personalized, large-scale developments of modern supermarket, but also in the future development of the situation for a long time, if the reaction characteristics can effectively summarize the supermarket culture in the building, a thorough understanding of the essence of culture, will help us in the right use of architectural design, make more cultural characteristics of the supermarket supermarket building.

【学位授予单位】：青岛理工大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：TU247.2

【引证文献】