从奥运招贴设计中看色彩的民族特征

发布时间：2018-03-14 08:47

本文选题：色彩　切入点：奥运的招贴设计　出处：《苏州大学》2010年硕士论文　论文类型：学位论文

【摘要】： 色彩是艺术家们能自由运用的最强有力的表现工具,因为色彩是设计中最重要的视觉传达要素,它起着先声夺人的视觉效果。在艺术设计中要继承传统文化,色彩就是不容忽视的重要因素之一,因为它不但能触动人们的内心,也能准确无误地表达出人类的情感,色彩在艺术领域中一直起着举足轻重的作用,因此不论是画家还是设计师,都努力在色彩这一领域上展现自己独特的魅力,而在招贴设计中,如何提高色彩的表现力尤为重要,也是设计工作者一直在探讨的问题。本文着重探讨如何运用色彩让传统文化得以继承,体现色彩的民族特征,侧重点则放在奥运招贴设计中色彩的民族特征进行重点论述,首先论述什么是色彩的民族特征,其次通过对国内外奥运招贴的色彩进行分析,来论证色彩的民族特征,特别是对中国的奥运招贴进行重点论述,并且从两个方面进行阐述,一是中国的色彩民族特征的形成,二是中国奥运招贴的色彩体现,最后针对自己的招贴设计进一步阐述色彩的民族特征。
[Abstract]:Color is the most powerful tool that artists can use freely, because color is the most important element of visual communication in design, it plays a pre-emptive visual effect. Color is one of the important factors that can not be ignored, because it can not only touch people's hearts, but also accurately express human emotions. Color has always played an important role in the field of art. Therefore, both painters and designers are trying to show their unique charm in the field of color, and in poster design, how to improve the expression of color is particularly important. This paper focuses on how to use color to inherit the traditional culture and reflect the national characteristics of color, while focusing on the national characteristics of color in the design of the Olympic poster. First of all, it discusses what is the national characteristics of color, and then through the analysis of the color of the Olympic poster at home and abroad, to demonstrate the national characteristics of color, especially the Olympic poster of China to focus on, and from two aspects to elaborate. One is the formation of Chinese color national characteristics, the other is the color embodiment of Chinese Olympic poster. Finally, the national characteristics of color are further elaborated according to their own poster design.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J524

【共引文献】