武汉城市商业店面招牌形象设计研究

发布时间：2018-03-15 12:13

本文选题：商业店面招牌　切入点：城市　出处：《湖北工业大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着社会的进步和经济时代的发展，商业文化再度繁荣。站在当前社会信息化、视觉化、艺术化、与民族化的角度审视,商业店面招牌形象无疑是一个城市形象的重要窗口,同时也构成了城市空间环境的重要组成部分。中国的商业店面招牌形象从最初的实物象征类"幌子"，发展到现在集多元化材料和高科技照明为一体的都市商业化广告媒介,它的作用不仅仅是追求外型上的美观，也是美化城市空间和提升城市品味的重要载体，更要引起重视的是它对城市视觉环境所产生的影响。现代商业店面招牌设计是以研究如何传播商业信息为目的的、综合性较强的热门学科，它所遵循的原则包括：特点突出，具辨识原则；突出视觉效果，引领消费者兴趣原则；顺应、引导消费习惯原则；与周边环境色相称相符原则等等。随着城市商业环境的发展，现代商业店面招牌设计正在朝着多元化的趋势发展，它在设计风格、符号、字体、图形、色彩、材料工艺与设置等方面超越了传统界限，呈现多元化的发展趋势。作为一种特殊的视觉文化符号，商业店面招牌设计就像一面镜子，，折射出了人们的精神生活与物质生活，同时也反映了当代科学技术水平、人们的观念意识形态、和审美情趣等。在今天多样化的商业环境下，其作用的重要性也越来越明显，比如说，体现城市美好的环境氛围，凸显城市的人文文化精神、提高城市的知名度和彰显城市地方特色等作用。本论文首先从商业店面招牌的起源及发展过程开始谈起，然后结合武汉市当地的商业店面招牌的应用现状分析，通过问卷调查，实地调研等手段，对其所具有的特征和视觉传达的规律进行了较为全面的分析和研究。论文着重研究了武汉商业店面招牌的应用现状，对其目前所存在的各种影响城市风貌、影响人们生活理念、以及行为方式的设计行为等问题进行了系统的归纳和总结。最后针对城市商业店面招牌的应用规划问题提出设想，探讨其在未来的发展趋势，对商业店面招牌的设计问题和设计师对环境及社会的责任感问题进行了总结。
[Abstract]:With the progress of the society and the development of the economic times, the commercial culture is flourishing again. From the angle of information, visualization, artistry and nationalization of the current society, the signboard image of the commercial storefront is undoubtedly an important window of the city image. At the same time, it also constitutes an important part of the urban space environment. The image of Chinese commercial storefront signboards has developed from the original "front" of physical symbolism to the commercial advertising medium of the city, which now integrates a variety of materials and high-tech lighting. Its function is not only to pursue the appearance of beauty, but also to beautify the urban space and improve the urban taste of an important carrier, more attention should be paid to its impact on the city's visual environment. The design of modern storefront signboard is a hot subject, which is aimed at studying how to spread commercial information. The principles it follows include: distinguishing characteristic, distinguishing principle, highlighting visual effect, leading consumer's interest. Comply with, guide the principle of consumption habits; and the surrounding environment color in line with the principle and so on. With the development of the city commercial environment, the modern commercial store signboard design is moving towards the trend of diversification. It transcends the traditional boundary in design style, symbol, font, graphics, color, material technology and setting, etc. As a special visual and cultural symbol, the signboard design of a commercial store is like a mirror, reflecting people's spiritual and material life, as well as reflecting the level of contemporary science and technology. In today's diversified business environment, the importance of its role is becoming more and more obvious. For example, reflecting the city's beautiful environmental atmosphere and highlighting the city's humanistic and cultural spirit, Improve the visibility of the city and highlight the role of the city's local characteristics. This paper begins with the origin and development process of commercial storefront signboards, and then analyzes the current situation of the application of local commercial storefront signboards in Wuhan, through questionnaire survey, field investigation and other means. The characteristics and rules of visual communication are analyzed and studied comprehensively. This paper focuses on the application status of Wuhan commercial storefront signboards, as well as its various influences on urban features and people's life concepts. Finally, the author puts forward some ideas for the application planning of the signboards in the city commercial stores, and discusses the development trend of the signboards in the future. The design problem of shop sign and the responsibility of designer to environment and society are summarized.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524

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