品友广告投放管理系统的设计与实现

发布时间：2018-03-15 12:33

本文选题：广告　切入点：ASP.NET　出处：《北京交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：某公司为汽车企业提供基于云计算、开放式的网络营销及客户关系管理整合平台,涵盖了从网站建设、营销推广、客户关系管理、数据挖掘到决策支持等方面。为了适应发展需要,公司决定开发一套广告投放管理系统。本文以此项目为背景,详细阐述了品友广告投放管理系统的设计与实现过程。本文首先阐述了项目的来源、背景和关键技术,接着描述了该项目的需求。在需求分析的基础上,设计系统的总体框架和系统架构。最后详细阐述了各个子系统的流程设计、详细设计及实现。该项目采用B/S模式,使用C#,ASP.NET,结合Ajax,jQuery等网页制作技术,后台在.NET平台上采用三层架构的模式的实现,数据在使用反射工厂模式的前提下选用Microsoft SQL Server2008进行统一管理。调用品友应用程序编程接口,运用Web Service实现广告投放的功能与返回报表所需的数据信息。本人参与了该系统的需求分析、概要设计、详细设计、编码、测试的全过程,独立完成三大子系统。该系统包含经销商创意管理、oP后台管理和统计报表三大子系统。经销商创意管理子系统采用便捷的类别和层级管理,方便管理产品及其主分类／子分类和栏目管理,创意支持图片、Flash;OP后台管理子系统有经销商管理、投放管理与素材库管理；统计报表子系统,可以详细了解各网络广告给网站带来的流量效果,详尽掌握访客行为,评测广告投放效果。该系统目前已经投入平台使用,帮助汽车厂商、经销商等轻松实现专业的广告投放、管理和数据统计等工作。本系统的投放使用将广告投放管理的工作强度大大降低,为某公司带来了更多的经销商与厂商用户。
[Abstract]:A company provides a cloud-based, open network marketing and customer relationship management integration platform for automotive enterprises, covering from website construction, marketing promotion, customer relationship management, In order to meet the needs of development, the company decided to develop a set of advertising management system. This paper first describes the source, background and key technologies of the project, then describes the requirements of the project. On the basis of requirements analysis, the overall framework and system architecture of the system are designed. Finally, the process design of each subsystem is described in detail. This project adopts the B / S model, using the ASP. Net of C#N, combining with the web page making technology such as Ajax jQuery, and the implementation of the three-tier architecture in the background on. Net platform, the project is designed and implemented in detail. Under the premise of using the reflection factory mode, the data is managed by Microsoft SQL Server2008. Web Service is used to realize the function of advertising and the data information needed to return the report form. I participated in the whole process of requirement analysis, summary design, detailed design, coding and testing of the system. The system consists of three subsystems of dealer creative management, background management and statistical report. The dealer creative management subsystem adopts convenient category and level management. It is convenient to manage the product and its main classification / sub-classification and column management. The creative support photo flash op backstage management subsystem includes dealer management, launch management and material warehouse management, statistical report subsystem, etc. We can understand the traffic effect of each network advertisement, master the behavior of visitors and evaluate the effect of advertising. At present, the system has been put into use on the platform, helping automobile manufacturers and dealers to easily realize professional advertising placement, management and data statistics, etc. The launch and use of this system will greatly reduce the intensity of advertising delivery management. For a company to bring more dealers and manufacturers users.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

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