产品十化:重构企业竞争新优势

发布时间：2018-03-18 16:00

本文选题：供给侧结构性改革　切入点：新优势　出处：《经济管理》2017年10期 　论文类型：期刊论文

【摘要】：本文着眼于供给侧结构性改革这一总体目标,立足于数字经济时代"产品为王"这一终极实现载体,旨在通过重构企业竞争新优势,在微观层面将供给侧结构性改革落到实处、细处。具体而言,包括十个方面,一是产品产业化,包括:产品成为产业、部件成为产业、区段成为产业。二是产品模块化,包括:双模块化、多模块化。三是产品平台化,包括:产品只是产品,保证核心功能;产品不是产品,打通多种功能;产品还是产品,借助实体终端。四是产品智能化,包括:从物理件到信息件、从物理件到连接件、从物理件到生物件。五是产品软件化,包括:产品形态虚拟、生产过程虚拟。六是产品概念化,包括:将文化要素引入产品构成、让文化资本成为企业资本、促使经济与文化融合发展。七是产品创意化,包括:把艺术形象产品化、把工业产品艺术化。八是产品广告化,包括:通过极致产品打造口碑、通过用户体验打造口碑、让消费者成为"粉丝"。九是产品金融化,包括:先支付后使用、先销售后生产、先收款后服务。十是产品循环化,包括:重构产品生命周期、实行产品回收制度、将废物资源化。
[Abstract]:This paper focuses on the overall goal of supply-side structural reform, based on the ultimate carrier of "product as king" in the era of digital economy, aiming at putting supply-side structural reform into practice at the micro level by reconstructing the new competitive advantage of enterprises. Details. Specifically, it includes 10 aspects: first, product industrialization, including: products become industries, components become industries, sectors become industries. Second, product modularization, including: double modularization, multi-modularization. Third, product platformization. Including: the product is only a product, ensuring core functions; the product is not a product, and it has a variety of functions; a product or a product, with the help of a physical terminal; and fourth, a product is intelligent, including: from physical to information, from physical to connecting, From physical parts to biological parts. Five is product software, including: virtual product form, virtual production process, sixth, conceptualization of product, including: introducing cultural elements into product composition, making cultural capital into enterprise capital, Promoting the integration of economy and culture. Seventh, product creativity, including: artistic image, artistry, product advertising, including word-of-mouth through extreme products, word-of-mouth through user experience, Let consumers become "fans." Nine is product financialization, which includes: paying first, then using, selling first, then producing, receiving money first and then serving. Tenth, product circulation, including: reconstructing the product life cycle and implementing a product recovery system. The recycling of waste.
【作者单位】：中国社会科学院工业经济研究所;
【分类号】：F273.2

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