城市环境标识导向设计的探析

发布时间：2018-03-19 02:26

本文选题：视觉语言　切入点：环境标识　出处：《天津工业大学》2008年硕士论文　论文类型：学位论文

【摘要】： 城市是由人造的建筑物还有无数的人造商品构成的。单独的建筑物作为一类独立的实体成为表达一个城市思想和文化的一种语言。在地面上,这种定义和文化形象是通过人造建筑物来体现出来的,也就是创造者根据自己对美感,对文化的理解力,对保护历史的意识等方面的体会而表现出来的。因此一座城市的视觉语言是最纯粹也是最真实的东西,而视觉语言的具体体现正是城市环境标识导向设计。大面积的人造建筑物被按规划好的方案建设,然而,任何规划好的秩序和政策并不能在一个国家的成排的环境标识中得到体现。不管是否与人造因素相和谐,城市环境标识就这样被随随便便地摆放出来。因此,整座城市充满了各种各样的视觉效果,这种现象之所以突出的主要原因是,人们更多注重的是环境标识所具有的广告功能,而忽略了其所具备的沟通及传递信息的功能。本文试图将城市环境标识作为审美信息来分析这种视觉符号系统的传播现象及传播的方式与特征,运用“邻近学科类比”的横断研究方法,有比较地将传播学、美学、心理学等相关部分纳入对城市环境标识设计的研究之中。同时重点对城市环境标识的视觉语言形、色、光、质,等结合大量的示例进行了解析。希望本论文能使创作者与欣赏者对城市环境标识导向设计有一个整体的认识,并对城市环境标识导向设计的创作与欣赏有所帮助。
[Abstract]:The city is by man-made structures as well as constitute numerous man-made goods. A separate building as an independent entity becomes a kind of language of a city of thought and culture. On the ground, the definition and the cultural image is reflected by man-made buildings, is also the creator of the culture according to their own beauty, understanding and experience of the protection of historical consciousness and other aspects of the show. So the visual language of a city is the most pure and most real things, and embodies the visual language of the city is environmental signage design.
A large area is a man-made structure according to construction plan, planned however, any planned order and the policy is not in a state to reflect environmental row logo. Regardless of whether it is in harmony with the artificial factors, city environmental labeling and it was casually put out. Therefore, the whole city the city is filled with all kinds of visual effects, the main reason for this phenomenon is prominent, people pay more attention on the environmental identification has the function of advertising, while ignoring the communication and transmission of information.
This paper attempts to spread the spread of the phenomenon and the city environment logo as the aesthetic information to analyze the visual symbol system of the characteristic and method, using cross-sectional study subjects, there is analogy to communication, aesthetics, psychology and other related parts into the research on city environment logo design. At the same time, the focus of visual language the city environment logo shape, color, light, texture, etc. combined with a large number of examples are analyzed. The author hopes that this paper can make the creators and appreciators have an overall understanding of the city environmental signage design, and help to the city environment logo oriented design creation and appreciation.

【学位授予单位】：天津工业大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F713.8

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