汉字字体设计的发展现状与应用实践

发布时间：2018-03-19 06:34

本文选题：汉字　切入点：字体　出处：《青岛大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着经济水平的发展,汉字被广泛的运用到生活工作的各个方面,离开了汉字,人们几乎无法行进。加上互联网时代的到来,汉字的字体的设计也从最初的书法艺术向着设计艺术延伸。在现在的书籍装帧、网页设计、广告牌制作、海报招贴等等方面,都离不开汉字的字体设计。本文的研究思路是遵循着从理论到实践的思路展开的。论文开始对涉及到的基本理论和原则进行理论的分析,然后以具体的汉字字体设计为案例,对汉字字体设计中存在的问题、产生的相关应用等进行论述分析。本文的内容主要分为六个部分,首先第一个部分是绪论部分,包括研究背景、研究目的及意义、研究思路及内容几个方面;论文的第二部分为汉字字体设计的理论基础及历史变迁分析;论文的第三部分是现代汉字字体设计的发展现状及成果分析;论文的第四个部分是汉字字体设计存在的问题分析,这一部分主要是针对目前汉字字体设计的现状展开的论述,分别从过度模仿、缺乏自我思考,重实践应用、轻理论研究,浅层运用较多、深层开发较少三个方面展开论述;论文的第五部分分析了汉字字体设计的应用研究,分别从汉字字体设计在包装设计中的应用、汉字字体设计在海报招贴中的应用、汉字字体设计在广告设计中的应用、汉字字体设计在书籍装帧中的应用、汉字字体设计在毕业设计中的应用五个方面展开论述和分析。论文的最后一部分是结语部分,对论文的研究进行总结性的论述和分析。希望通过本文的研究,对汉字有更深刻的认知,对汉字的文化内涵、汉字的发展历史、汉字的美学、汉字字体设计的发展现状、汉字字体设计的发展必要性等等有更加客观全面的认知。从而更好地指导相关汉字设计工作者能够更好的去设计汉字,产生更多优秀的汉字字体设计的作品。
[Abstract]:With the development of economic level, Chinese characters are widely used in all aspects of life and work. Without Chinese characters, people can hardly travel. The font design of Chinese characters also extends from the original calligraphy art to the design art. In today's book binding, web page design, billboard making, poster posters and so on, The research ideas of this paper follow the train of thought from theory to practice. The paper begins to analyze the basic theories and principles involved, and then take the specific Chinese character font design as a case study. The main content of this paper is divided into six parts. The first part is the introduction part, including the research background, research purpose and significance. The second part is the theoretical basis and historical change analysis of Chinese character font design, the third part is the development of modern Chinese character font design and the analysis of achievements. The fourth part of the paper is the analysis of the problems existing in the design of Chinese characters font. This part mainly discusses the current situation of Chinese character font design from the aspects of excessive imitation, lack of self-thinking, emphasis on practice and application, and neglect of theoretical research. The 5th part of the paper analyzes the application research of Chinese character font design, respectively from the application of Chinese character font design in packaging design. The application of Chinese character font design in poster poster, the application of Chinese character font design in advertisement design, the application of Chinese character font design in book binding, The last part of this paper is the conclusion part, which is the summative discussion and analysis of the research of the thesis. I hope that through the study of this paper, Have a deeper understanding of Chinese characters, the cultural connotation of Chinese characters, the history of development of Chinese characters, the aesthetics of Chinese characters, the development of Chinese font design, The necessity of the development of Chinese character font design and so on has more objective and comprehensive cognition so as to better guide the relevant Chinese character designers to design Chinese characters and produce more excellent works of Chinese character font design.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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