绿色概念在包装设计中的体现

发布时间：2018-03-19 06:14

本文选题：平面设计　切入点：绿色设计　出处：《青岛大学》2013年硕士论文　论文类型：学位论文

【摘要】：人与环境的关系是密切的,工业的发展及资源的无序利用,使当今生态环境遭受了严重的破坏,人类生存环境日趋恶化,民众呼吁环境保护和维护生态平衡的呼声越来越高,民众环保意识逐步加强。政府在积极加强环境治理的同时,提出可持续发展战略与以人为本的思想。绿色理念成为了时代的主旋律,艺术领域中的平面设计是服务社会、服务大众、服务生活的一个重大活动,不仅在艺术功能上要跟上艺术进步的时代步伐,设计出符合时代要求和商品需求的具有广告和宣传作用的作品,而且还要更好的发挥设计艺术的功能作用,用设计特有的思想性去影响社会或改变社会,倡导环保意识,改善人们的思维模式与价值观念,改变那些背离持续发展的生产与生活方式。与时代同步协调的设计就是绿色的艺术设计,其以艺术视觉手法宣扬环保意识,传达以人为本的发展理念和可持续发展的理念,本文着重从包装设计中的平面设计元素这个方面研究论述,提出图形设计简约化,克服复杂累赘的做法与思想,思想表达应当做到直接、清晰有力,消除思想混乱与歧义；简洁的设计,清晰的思想体现了艺术设计的绿色环保意识。色彩方面,用色少而精符合简约之道,崇尚黑白灰趋向自然情景,色彩对比合理消除视觉疲劳,克服视觉污染,研究发现绿色包装理念的色彩应用中材料固有色是最有环保意义的设计用色；文字方面做到言简意赅,意义明了即可,艺术处理要符合画面整体要求和绿色理念要求；绿色环境标志应按实际情况和需要置于包装画面之中,应符合标志使用规范和画面艺术；在论述各要素的基础上,各要素都具有符号化特点,各要素连接画面必须符合符号化设计原理,有机综合的体现设计需求功能。上述原则下的平面设计就是绿色包装的设计。
[Abstract]:The relationship between people and the environment is close, the industrial development and utilization of resources, the ecological environment has suffered serious damage, the human living environment is getting worse, people called for environmental protection and maintenance of ecological balance is increasing, the public awareness of environmental protection has been gradually strengthened. The government actively strengthen environmental governance at the same time. Put forward the strategy of sustainable development and the idea of people-oriented concept. Green has become the main theme of the times, the art design is in the field of social services, public service, service life of a major event, not only in the art function to keep up with the progress of Art pace, designed to meet the requirements of the times and the demand for commodities with advertising and the role of publicity work, but also to better play the function of art design, to influence or change the society with social ideological design unique, advocating environmental protection. The mode of thinking and knowledge, improve people's values, change those who deviate from the sustainable development of production and life style. The design is synchronized with the times of green design, the visual art gimmick to promote environmental awareness, communication development concept of people-oriented and sustainable development concept, this paper focuses on the research of graphic design elements from the packaging design in this respect, the graphic design simplicity, and overcome ideological cumbersome practices, expression of ideas should be direct, clear and strong, eliminate confusion and ambiguity; simple design, clear thinking embodies the art design of the green environmental protection consciousness. Color, color less with simple way black and white ash, advocating the trend of natural scene, reasonable color contrast to eliminate visual fatigue, overcome visual pollution, the study found that the application of color in the concept of green packaging materials. Is the color with the colored design of environmental significance; text to meaning can be clear, concise and comprehensive, to meet the requirements of the overall picture processing art and the concept of green; green environment mark should be according to the actual situation and needs to be placed in the packaging frame, should comply with the norms and picture symbol art; based on the elements of discussion, the the elements have symbolic characteristics, each picture elements connected must meet the design principle of symbolic design, reflect the demand function of organic synthesis. The graphic design is under the principle of green packaging design.

【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524.2

【共引文献】