情感诉求与城市色彩设计的个案研究

发布时间：2018-03-19 15:40

本文选题：城市色彩　切入点：情感诉求　出处：《西安建筑科技大学》2009年硕士论文　论文类型：学位论文

【摘要】： 城市印象中,色彩是人们对城市认知的第一感官对象。城市色彩在很大程度上体现了城市的视觉环境品质,也是人们日常生活中不可回避的色彩。由于色彩本身的特性,它在一定程度上能够影响人们的生理、心理的变化,因此城市色彩的好坏对人们日常生活具有非常重要的作用。目前的城市色彩设计中我们往往忽视了城市主体——人的心理需求,以人为本的人性化设计理念还没有根植于色彩设计中。本文从情感诉求角度出发研究城市色彩问题,目的在于希望城市色彩规划和设计更多关注人们的心理情绪和情感的需要,服务于人。通过资料的收集、整理和归纳,发现在城市色彩设计中很少能关注到人们的情感因素,也忽视了色彩对于人们的心理影响。因此,本文通过文献分析、理论归纳、实地调研及问卷调查的方式,以西安为研究对象对目前城市色彩问题进行了探讨,尝试提出解决问题方法和措施。在调查研究中笔者发现西安城市存在问题主要有三点:一是城市色彩混乱,缺乏整体性;二是功能区域色彩划分不明显,缺乏识别性;三是非恒定色彩杂乱,降低了城市品位。在网络随机问卷调查中西安市民对城市色彩总体感觉混乱占41%,脏乱占26%,负面的情感体验比重较大,认为西安色彩有待完善的人数占统计人数的77%。造成以上问题的出现的原因是多方面的,首先相关规划和监督管理力度不够,随意性太大;其次建筑材料使用及年限的问题,建筑外立面没有得到更好的保护和及时的清洁维护;再次自然色彩的减少影响城市固有色彩;最后广告色彩的缺乏约束力。以上是产生视觉污染的重要原因,从而导致人们负面情绪和情感的产生。通过调查研究本文尝试提出相应解决措施:一要合理的科学功能色彩划分,增加城市功能识别性;二要对城市古建筑街区传统色彩的保护,满足城市居民的特定情感;三要增加自然色彩比例,满足人们内心追求自然的心理情感;四要控制流动色彩运用,使之成为城市和谐的点缀色;五要严格管理广告色彩,色彩运用符合城市文化,满足人们对城市的情感认同。总之,针对西安城市色彩设计我们既要做到体现西安作为古城的特有气质,又要体现出新时代下西安新的文明,其根本是满足人们对西安城市色彩的情感诉求。本篇论文从一新的视角提出城市色彩的问题是希望能够将设计关注到人本身,设计不等同于艺术需要人们仰视,就其根本是服务于人。城市色彩需要城市居民的参与,设计师应该以人们对情感诉求为基础进行设计,将人性化的理念渗透到设计中,从而在体现城市色彩魅力的同时,也满足了人们的心理需求,有利于社会的和谐和可持续发展。
[Abstract]:In the impression of the city, color is the first sensory object of people's cognition of the city. To a great extent, the color of the city reflects the quality of the visual environment of the city, and it is also the unavoidable color in people's daily life. To some extent, it can affect people's physiological and psychological changes. Therefore, the quality of urban color plays a very important role in people's daily life. In the current urban color design, we often ignore the psychological needs of the main body of the city. Human-oriented humanized design concept has not been rooted in color design. The purpose of this paper is to study the problem of urban color from the angle of emotional appeal. The purpose of this study is to pay more attention to the psychological emotion and emotional needs of people in urban color planning and design, and to serve people. It is found that people's emotional factors are seldom paid attention to in urban color design, and the psychological influence of color on people is ignored. Therefore, this paper adopts the methods of literature analysis, theoretical induction, field investigation and questionnaire survey. Taking Xi'an as the research object, this paper discusses the current urban color problem and tries to put forward the methods and measures to solve the problem. In the investigation and study, the author found that there are three main problems in Xi'an city: first, the color of the city is chaotic, lack of integrity; second, the color division of the functional area is not obvious, lack of recognition; third, the unsteady color disorder, In the network random questionnaire survey, Xi'an residents' overall feeling of urban color confusion accounted for 41%, dirty mess accounted for 26%, negative emotional experience proportion was large. It is considered that the number of people in Xi'an color to be improved accounts for 77% of the total number of people in the statistics. The reasons for the above problems are various. Firstly, the relative planning and supervision and management are not enough, and the arbitrariness is too large. Secondly, the problems of the use of building materials and the years of life are also discussed. The exterior facades of buildings have not been better protected and maintained in a timely manner; once again, the reduction of natural colors has affected the inherent color of the city; and finally, the lack of binding force in advertising colors. These are the important reasons for the visual pollution. As a result, people produce negative emotions and emotions. Through investigation and research, this paper tries to put forward the corresponding solutions: first, to reasonably divide the scientific function color, to increase the recognition of urban function; second, to protect the traditional color of the city's ancient building blocks, to satisfy the specific feelings of the urban residents; Third, to increase the proportion of natural colors to satisfy the psychological feelings of people in pursuit of nature; fourth, to control the use of mobile colors to make them a harmonious embellishment color of cities; and fifthly, to strictly manage advertising colors, which are in line with urban culture. In short, in view of the color design of Xi'an cities, we should not only embody the unique temperament of Xi'an as an ancient city, but also reflect the new civilization of Xi'an under the new era. Its fundamental is to satisfy people's emotional appeal to Xi'an city color. This paper puts forward the problem of urban color from a new angle of view. It is hoped that the design can be paid attention to by people themselves. Design is not equal to art and needs people to look up, so it is essential to serve people. Urban color needs the participation of urban residents. Designers should design on the basis of people's emotional appeal, and permeate the concept of humanization into the design, so as to reflect the charm of the city color, but also meet the psychological needs of people, which is conducive to the harmonious and sustainable development of society.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：TU984;TU115

【引证文献】