中国联通手机搜索业务管理平台方案设计与实践

发布时间：2018-03-19 17:39

本文选题：移动互联网　切入点：搜索业务　出处：《北京邮电大学》2011年硕士论文　论文类型：学位论文

【摘要】：随着移动互联网的发展,手机用户规模的逐渐扩大,互联网搜索正在向移动通信网扩展,用户不仅能通过电脑使用互联网搜索,手机上也可以使用搜索业务,电信运营商开始为用户提供手机搜索业务服务。电信运营商进入手机搜索业务市场,将给手机搜索业务带来巨大变化。目前,手机搜索业务已经不是单一的用户找朋友的工具了,更是一个增值服务平台,通过提供广告、网上话音、音频、视频功能为用户提供多种增值服务。中国联通的手机搜索业务服务：用户可以通过手机客户端(BREW、Unija)、PC客户端、短信客户端、WAP客户端多种手段随时使用,进行手机到手机,手机到PC的文字、表情、图片、语音等信息的手机搜索业务。手机搜索业务将成为中国联通的综合业务平台,包括广告、彩信、彩铃、图片、博客等应用,都将被整合在该平台上,从而带动各种移动增值业务的全面发展。对于拥有庞大用户群体的移动运营商来说,提供手机搜索业务不仅能够增加用户的忠诚度,树立并强化自有品牌的内容业务,而且能有效带动其他移动增值业务的发展,开辟全新的增值业务收入空间,增强企业在从传统电信运营商向综合信息服务商转变的新环境下的竞争力。在有着庞大客户群和具大市场需求的基础上,手机搜索业务平台应运而生。论文依据中国联通相关业务平台技术标准和中国联通手机搜索业务管理平台的需求,设计提出了中国联通手机搜索业务管理平台的方案,描述了手机搜索业务流程,给出了平台系统管理功能、WAP终端群组管理功能、报表分析统计功能的详细设计,最后阐述了系统测试及应用部署情况。
[Abstract]:With the development of mobile Internet and the gradual expansion of mobile phone users, Internet search is expanding to mobile communication network. Users can use Internet search not only through computers, but also on mobile phones. Telecom operators have begun to provide mobile phone search services to users. The entry of telecom operators into the mobile phone search service market will bring huge changes to mobile phone search services. At present, Mobile phone search business is not a single user to find friends, but also a value-added service platform, through the provision of advertising, online voice, audio, video features to provide users with a variety of value-added services. China Unicom's mobile phone search service: users can use mobile phone to mobile phone, mobile phone to PC text, expression, pictures through mobile phone client, SMS client and WAP client at any time. Mobile phone search business for voice and other information. Mobile phone search business will become China Unicom's integrated business platform, including advertising, MMS, MMS, MMS, MMS, pictures, blogs and other applications, which will be integrated on this platform. So as to promote the overall development of various mobile value-added services. For mobile operators with large user groups, providing mobile search services can not only increase the loyalty of users, establish and strengthen their own brand content services, but also effectively drive the development of other mobile value-added services. To open up a new revenue space for value-added services, enhance the competitiveness of enterprises in the new environment from traditional telecom operators to integrated information service providers, on the basis of having a large customer base and large market demand, Mobile phone search service platform emerged as the times require. According to the technical standard of China Unicom related business platform and the demand of China Unicom mobile phone search service management platform, this paper designs and puts forward the solution of China Unicom mobile phone search service management platform, and describes the mobile phone search business flow. The system management function of the platform and the WAP terminal group management function and the report analysis and statistics function are designed in detail. Finally, the system testing and application deployment are described.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TN929.53

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