设计管理—管理提升设计价值

发布时间：2018-03-19 18:42

  本文选题：设计管理　切入点：思维创意　出处：《江西师范大学》2007年硕士论文　论文类型：学位论文

【摘要】： 设计管理对于国内的设计师来说还是一个比较新鲜的词汇，把设计和管理很难的联想在一起，很多人认为设计是艺术的范畴，管理是经济行政的范畴。但是在现代经济的发展下，商业设计的生存必须融入经济、管理。只有在完善的商业管理调研下才可以完全释放设计创意，否则我们的设计只有艺术价值并没有商业价值，设计对企业主，广告主没有任何利益所在，那么商业设计的艺术价值又有何意?在设计先进的国家，比如德国、英国、美国、日本，它们已经对设计管理方面有一定的认识与研究，并且已经取得比较可喜成绩和成熟的理念。比如：优化设计法、模拟设计法、可靠性设计法、逻辑设计法、模糊设计法等。在单纯地利用设计元素方面，我们与世界一流设计大师是平等的。同样的点、线、面、体，同样的色彩，同样的设计法则，那为什么我们没有达到他们的水平和高度呢?他们的一个设计以十几万，几十万，甚至上百万上千万来计算，而我们的设计也许用几千元就可以打发。这就是差异，不是人的差异，不是技术的差异，而是设计管理上差异，我们的设计师对设计管理概念的模糊，是我们设计师把设计简单化。要想设计升值，必须去寻求一条适合我们设计业的设计管理之路。管理提升设计价值，设计管理将是我们设计前进的盔甲，是对单一设计方式的洗礼。 俗话说“兵家常谈天时、地利、人和。”此话是指兵家打仗要考虑天时、地利、人和等多客观条件。那么这映射设计也就要注意客观原则，要求设计师必须考虑实际设计条件和市场环境来进行设计，这就是设计管理的范畴，如果设计师单一的热情追求自己的个性理念或创意，而凭空猜测和判断，这就如同沙上筑塔、痴人说梦，设计成果也不具市场生命力。当今的设计行业是国际互通的竞争性行业，这就要求我们设计工作者在进行设计活动时间，，必须经过综合考虑和理性思考，把在设计活动中需要考虑到的问题融入其中，全盘考虑周全，最终提出合理的设计策略和创意方案。通过对商业设计典型案例的分析与比较来有来有效的验证本论文的观点：管理提升价值。打破传统的“创意无限”的设计思维，把市场营销的理性分析加入到感性的灵感设计中去。让创意有头绪有目的地发挥其设计价值。
[Abstract]:Design management is still a relatively new term for domestic designers. It is difficult to associate design with management. Many people think that design is an art category. Management is the category of economic administration. But with the development of modern economy, the survival of commercial design must be integrated into economy and management. Otherwise our design only has the artistic value and has no commercial value, the design does not have any benefit to the business owner, the advertiser, then the commercial design artistic value also has the meaning? In countries with advanced design, such as Germany, the United Kingdom, the United States and Japan, they have already had a certain understanding and research on design management, and have made more gratifying achievements and mature concepts. Simulation design method, reliability design method, logic design method, fuzzy design method, etc. We are equal to the world class design master in the pure use of design elements. The same points, lines, surfaces, bodies, the same color, The same design rules, so why aren't we up to their level and height? One of their designs is calculated in tens of thousands, hundreds of thousands, or even millions of millions, and our design may be sent with thousands of yuan. This is the difference, not the difference of people, not the difference of technology, but the difference of design management. Our designer's vague concept of design management is that our designer simplifies design. In order to appreciate design, we must seek a design management path that is suitable for our design industry. Management promotes design value. Design management will be our design forward armor, is the baptism of a single design. As the saying goes, "when the soldiers are talking, they are in the right place, and people are in harmony." this means that soldiers have to consider the objective conditions of weather, geographical location, people and other factors in a war. Then the mapping design should also pay attention to the objective principle. The designer must consider the actual design conditions and market environment to design, this is the scope of design management, if the designer is a single passion to pursue their own personal ideas or ideas, and guess and judge out of thin air, It's like building towers on the sand, dreaming about it, and the design results are not viable in the market. Today's design industry is a competitive international industry, which requires our designers to spend their time in design activities. The issues that need to be taken into account in the design activities must be integrated and considered in a comprehensive and rational manner. Finally, a reasonable design strategy and creative scheme are put forward. Through the analysis and comparison of the typical cases of commercial design, the viewpoint of this paper is effectively verified: management promotes the value, and breaks the traditional "unlimited creative" design thinking. The rational analysis of marketing should be added to the sensual inspiration design.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：J50-05


本文编号：1635527