基于HTML5和CSS3的网易WAP站触屏版移动产品研究

发布时间：2018-03-24 09:32

本文选题：触屏版　切入点：智能终端　出处：《华中科技大学》2012年硕士论文

【摘要】：随着3G移动业务的迅猛发展，智能终端无论其数量、种类还是网络占有率均直线上升，用户影响力不断加大，以致占据了绝大部分市场份额。这一现象推动了手机上网时代从2G的WAP站点到3G的mobile WEB的革新。纵观当前手机网络提供的大环境的改善，3G/Wi-Fi的普及使得接入速度已经逐渐媲美桌面互联网条件；XHTML+JS+HTML5+CSS3的全面技术支撑，支持WEB最新标准的高性能浏览器的出现和完善给WAP站点的优化革命提供了坚实的基础和保障；而终端硬件调用（GPS、传感器、camera）等也无一不在将手机站点和应用推向更加重要易用的位置。在此情况下，接入速度更快，内容体验更丰富，性能更优化，交互能力更强的智能终端性移动网络成为未来发展趋势。手机网易触屏版即以此为方向做出尝试。网易触屏版依托网易门户优质的内容资源，基于3G-CMS/CMS后台数据，通过对信息架构的有序梳理，针对触屏终端UI和交互设计，使用HTML5+CSS3+JS等新技术进行综合开发。系统基于IOS/Android平台+webkit内核浏览器进行前端开发并满足终端适配需求和后台需求；在此基础上二期迭代版本增加广告系统、个人自定义内容模块、外部推广需求和个人中心的建立。主要将不满足现有PC端/手机端网站体验的网易用户，以及随智能手机/智能平板普及迅速增长的触屏终端用户作为受众目标。触屏版对手机版网易站点作出功能细节优化，全面提升产品体验，提供基于大屏幕触控界面优化的一站式资讯产品服务解决方案，同时为移动广告市场细分做尝试，取得了较好的预期效果。
[Abstract]:With the rapid development of 3G mobile services, the number, category and network share of intelligent terminals are rising linearly, and the influence of users is increasing. This phenomenon has led to a revolution in the mobile internet age from 2G WAP sites to 3G mobile WEB. Looking at the improvement of the overall environment provided by the mobile phone network today, the popularity of 3 g / Wi-Fi has made the speed of access possible. The overall technical support of XHTML JS HTML5 CSS3, which is gradually comparable to desktop Internet conditions, The emergence and perfection of high-performance browsers that support the latest WEB standards provide a solid foundation and guarantee for the optimization revolution of WAP sites; In this case, the access speed is faster, the content experience is richer, the performance is more optimized, and so on, the terminal hardware call, sensor cameraand so on also push the mobile phone site and the application to the more important and easy to use position, in this case, the access speed is faster, the content experience is richer, the performance is more optimized. More interactive intelligent terminal mobile network will become the trend in the future. NetEase touch screen version of mobile phone will try in this direction. NetEase touch-screen version relies on the high-quality content resources of the NetEase portal, based on the 3G-CMS/CMS background data, through the orderly combing of the information structure, aiming at the UI and interactive design of the touch screen terminal. The system is based on the IOS/Android platform webkit kernel browser for front-end development and meets the terminal adaptation requirements and background requirements, on the basis of which the second iterative version of the advertising system is added. Personal custom content module, external promotion needs and the establishment of personal center. Mainly will not meet the existing PC / mobile site experience NetEase users, And the rapid growth of touchscreen end users as a target audience with the popularity of smart phones / smart tablets. The touch-screen version optimizes the functional details of NetEase's mobile site, improves the product experience, provides a one-stop information product service solution based on the optimization of the large screen touch interface, and attempts to segment the mobile advertising market. Good expected results have been obtained.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TN929.5

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