基于HTML5的网络视频互动广告信息植入平台设计与实现

发布时间：2018-03-25 00:05

  本文选题：HTML5　切入点：网络视频　出处：《沈阳理工大学》2013年硕士论文

【摘要】：目前,产品信息的获取主要来自于产品广告。其中报纸、广播、电视、和网络是传递广告信息的媒体。网络视频广告是一种新兴的广告形式,它结合了传统的网络广告和电视广告的双重优势,具有独特的商业价值。随着p2p技术的不断成熟,以及宽带的日益普及,网络视频广告异军突起,并且成为一种重要的主流广告形式。 众所周知,过多的广告插播会引起很多观看电视节目、流媒体的观众反感,但是,同时也会发现观众对商品信息是有很大需求的,一方面对视频播放中强行广告插播的方式非常反感,一方面又渴求主动获取商品信息。比如当某节目热播时,经常发现在各大论坛有无数观众探讨剧中主人公的吃穿用度,什么品牌,如何购买等,这种问题比比皆是,这也体现了现在年轻人消费主力军的消费趋势。这种潜移默化的影响力正是赞助商梦寐以求的。这也说明应该在广告的模式上探求更为观众接受和喜欢的新形式。 本平台基于HTML5技术,实现图片、文字、音频基本媒体元素组成的广告信息在网络视频中的植入,植入的广告信息与网络视频相分离,网络视频的播放效果不会受到影响,并且达到广告信息互动显示的效果,这样用户可以根据喜好主动、即时的获取商品的相关信息,提高互动性和用户体验效果,处理好广告与用户之间的受动关系。通过互动广告信息植入平台植入的互动广告信息,在网络视频播放时会避免由于过多的广告信息植入引起用户的反感,而又会满足用户想要获取广告信息的需求。用户可以自主选择继续观看与否,并可以通过链接直接进入购买环节,真正打通了视频网站和电子商务两大互联网基础平台,实现了从流量到销售的精准转化。同时,拓展了视频网站以广告为主的盈利模式,可以直接参与电子商务分成。相信随着网络广告的迅猛发展,本平台市场发展空间巨大。
[Abstract]:At present, the acquisition of product information mainly comes from product advertising. Newspapers, radio, television, and the Internet are the media that transmit advertising information. Network video advertising is a new form of advertising. It combines the dual advantages of traditional online advertising and television advertising, and has unique commercial value. With the continuous maturity of P2P technology and the growing popularity of broadband, network video advertising has suddenly emerged. And become an important mainstream advertising form. As we all know, too many advertisements will cause many viewers to watch TV programs and stream media, but at the same time, they will also find that the audience has a great demand for commodity information. On the one hand, they are very disgusted by the way that advertisements are forced to be inserted in the video broadcast, on the other hand, they are eager to take the initiative to obtain commodity information. For example, when a program is popular, it is often found that there are countless viewers in various forums discussing the food and clothing consumption of the protagonist. Such questions abound as what brands, how to buy, etc. This is also a sign of the current trend of young people's spending forces. This subtle influence is what sponsors dream of. It also suggests that a new form of advertising should be explored that is more acceptable and desirable to the audience. This platform is based on HTML5 technology to realize the placement of advertising information composed of basic media elements of picture, text and audio in the network video. The embedded advertising information is separated from the network video, and the effect of playing the network video will not be affected. And achieve the effect of interactive display of advertising information, so that users can take the initiative according to their preferences, immediately obtain the relevant information of products, improve the interactive and user experience effect, Through interactive advertising information implantation platform embedded interactive advertising information, in the network video playback will avoid because too much advertising information implantation caused users to resent, Users can choose whether they can continue to watch or not, and can directly enter the purchase link through the link, and really open the two basic Internet platforms: video website and e-commerce. At the same time, it expands the profit model of video website based on advertising, and can participate in e-commerce directly. I believe that with the rapid development of online advertising, this platform has a huge market development space.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F713.8;TP311.52

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