数字电视多媒体广告系统

发布时间：2018-03-25 00:14

本文选题：数字电视　切入点：多媒体广告　出处：《苏州大学》2013年硕士论文

【摘要】：伴随着信息对整个世界的影响越来越大，人类进入了信息时代。集成电路制造工艺的发展，摩尔定律的发现，计算机性能的提高与价格的减少，都揭示着信息技术的进步。现如今，各式各样的电子通知，电子广告已充满了大街小巷。从最起先的烽火和信件，到现在的各种电子屏，信息量的大小，传播和处理的速度以及应用信息的程度都在飞速的增长着。数字电视的普及，多种多样的增值业务也发展起来。然而对于这个新兴的行业，增值业务已不局限在电视领域了，地铁，街头各种各样的广告屏，网络上的广告随处可见。目前，数字电视的广告技术简单原始，对于处理各种各样的需求，出现了很多问题，格式互不兼容，技术上传输层应用层混杂，难以满足客户的灵活多样的需求。本文提出了一种数字电视多媒体广告系统，，能够兼容数字电视标准，将传输层和应用层分离，可以推广到其他各种平台（IPTV等），可以为了满足客户的需求添加参数和其他设置。本设计包含从前端的发送，到传输，到后端的接收处理。主要的工作在前端读取需要发送的文件，生成文件信息表，并打包成一定的格式的文件，选择对应地址和端口,发送文件。搭建了测试环境，采用了IPQAM调制器，实现发送与接收文件，并根据文件进行相关处理。
[Abstract]:With the increasing influence of information on the whole world, mankind has entered the information age. The development of integrated circuit manufacturing technology, the discovery of Moore's law, the improvement of computer performance and the decrease of price. These days, all kinds of electronic notifications and electronic advertisements are full of streets and alleys. From the first beacon and letter, to all kinds of electronic screens, the amount of information is now. The speed of spreading and processing and the degree of application information are increasing rapidly. With the popularity of digital television, a variety of value-added services are also developed. However, for this new industry, value-added services are no longer confined to the field of television. There are various advertising screens on the subway and on the street. Advertisements on the network are everywhere. At present, the advertising technology of digital television is simple and primitive, and there are many problems in handling various needs. The format is incompatible. The application layer of transport layer is mixed in technology, so it is difficult to meet the flexible and diverse needs of customers. In this paper, a digital TV multimedia advertising system is proposed, which is compatible with the digital television standard and separates the transmission layer from the application layer. Can be extended to other platforms, such as IPTV, to meet the needs of customers to add parameters and other settings. The main work is to read the files that need to be sent in the front end, generate file information table, and package into a certain format file, select the corresponding address and port, send the file. The IPQAM modulator is used to transmit and receive files, and the related processing is carried out according to the files.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TN949.197

【相似文献】