论智能终端广告系统的分析与设计

发布时间：2018-03-29 09:46

本文选题：移动互联网　切入点：智能终端　出处：《北京邮电大学》2012年硕士论文

【摘要】：随着3G网络和智能终端手机的不断发展,在智能终端上涌现出越来越多方面的应用。与传统PC或者互联网领域不同,智能终端是除电视和电脑外的第三屏幕,具有自身的特点,如私有性、随身性等。面对这个风起云涌的新兴媒体,原有的广告客户也随之有了广告的需求。迫切需要一个安全、可靠、扩展性能较好的,具备智能终端特点的广告系统。本文结合智能终端的特点并针对实际客户的项目需求,研究分析和设计了业务逻辑。包括本系统涉及的业务角色和主要业务流程、在智能终端上的广告展现方式,并给出了系统设计目标和总体设计方案。在具体实现阶段根据设计方案,分别针对客户端和服务器两大部分对不同技术方案进行分析研究,确立了技术方案。针对客户端,分析比较了在Android平台上的开发技术,给出了设计和具体实现。针对服务器,分析和比较了J2EE和.Net开发技术,并结合需求给出了设计方案。根据业务需求和系统功能需求,给出了数据库设计方案。在实现阶段结束前,设计了对应的测试方案。最后对本系统的设计和开发进行了总结,并对不足之处提出了一些看法和思考。本人在项目中进行了业务分析和流程设计,参与了架构设计,在实现阶段参与了Android客户端的具体开发工作。目前本文的研究成果已经进入了试运行阶段,在实际运行情况下有良好的使用效果,并获得了一致好评。
[Abstract]:With the continuous development of 3G network and smart terminal mobile phone, more and more applications have emerged in intelligent terminal. Different from the traditional PC or Internet field, intelligent terminal is the third screen in addition to TV and computer, and has its own characteristics. In the face of this burgeoning media, the original advertisers also have the demand of advertising. It is urgent to have a secure, reliable, extensible advertising system with the characteristics of intelligent terminals. According to the characteristics of intelligent terminals and the project requirements of actual customers, this paper analyzes and designs business logic, including the business roles and main business processes involved in the system, and the advertising display mode on intelligent terminals. In the realization stage, according to the design scheme, the different technical schemes are analyzed and studied respectively for the client and server, and the technical scheme is established. The development technology on Android platform is analyzed and compared, and the design and implementation are given. For the server, the development technology of J2EE and. Net is analyzed and compared, and the design scheme is given according to the business requirement and the system function requirement. At the end of the realization stage, the corresponding test scheme is designed. Finally, the design and development of the system are summarized, and some opinions and thoughts on the deficiencies are put forward. I have carried on the business analysis and the flow design in the project, participated in the architecture design, participated in the concrete development work of the Android client in the realization stage. In the actual operation situation has good use effect, and has obtained the consistent praise.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TP311.52

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