驰名商标反淡化理论研究

发布时间：2018-03-31 18:38

本文选题：驰名商标　切入点：淡化理论　出处：《上海师范大学》2013年硕士论文

【摘要】：论文的开头是导论，主要介绍了论文选题来源和意义，驰名商标反淡化理论及其制度的研究现状，，论文的研究思路、方法以及创新点。本论文正文分为三大部分。第一部分，笔者从比较成熟的美国欧盟商标反淡化的基本理论制度和立法实践等方面入手，介绍了美欧反淡化理论及制度的基本内容，对一些淡化理论的主要争议提出了自己的观点。美欧的反淡化制度经历了将近一百年的历程，才基本确定了目前比较成熟的反淡化制度。该部分由四个小节构成，第一小节笔者简述了美国淡化制度的沿革，第二小节笔者从淡化行为的概念、类型、构成要件、性质、例外、救济等方面全方位地论述了美国反淡化制度的基本内容，并对一些理论争议问题提出了自己的观点。笔者认为，退化不属于淡化行为类型，第三小节，笔者简要论述了欧盟反淡化制度的沿革及基本内容。第四小节，笔者论述了美欧在反淡化制度上的趋同趋势。第二部分，笔者介绍了淡化理论在我国的立法及司法实践现状，分析了存在的问题及原因，并对相关问题进行了论证。该部分主要由两个小节构成。第一小节阐述了我国立法及司法解释层面上有关反淡化条文及其存在的问题。第二小节，阐述了我国司法实践中法官对淡化理论的积极探索与运用及其存在的问题。虽然我国现行立法制度并未明确采用淡化理论，但是司法实践中法官却在积极探索运用淡化理论进行案件裁判，但由于我国《商标法》第十三条本身仍未突破传统混淆理论，这导致司法实践中法官基本都以混淆的可能作为淡化侵权的前提。2009年最高院关于驰名商标的审判的一个司法解释突破了混淆理论将商标法十三条解释为我国的反淡化条款。但是这一解释仍然存在很多问题，其指导实践的效果仍待进一步考察。第三部分，在前三部分的基础上，笔者在分析了全球化制度博弈的基本背景后，提出了一些完善我国驰名商标反淡化制度的应遵循的原则及具体建议。笔者认为我国驰名商标反淡化的完善应遵循的三个原则是：商标区别功能和商誉表彰功能并重原则、公众利益保护原则和法制统一原则。在这三个原则指导下，笔者提出了以下完善反淡化制度的具体建议：增加联合商标防御商标制度、通过修改商标法第十三条将淡化侵权的判断基础确定为联想的可能、在商标法中增加商标合理使用免责制度、通过司法解释明确淡化认定的构成要件、驰名商标的相关公众认定标准不宜变为一般公众、通过司法解释将驰名商标的非功能性的外观设计装潢、广告语纳入反淡化保护范围、通过司法解释对不同显著类型的驰名商标以不同的保护、通过双边谈判的方式解决外国未注册驰名商标在我国的反淡化保护问题、明确商标侵权的法定赔偿应以行为人存在主观过错为前提。
[Abstract]:The beginning of the paper is an introduction, which mainly introduces the origin and significance of the topic, the research status of well-known trademark anti-desalination theory and its system, the research ideas, methods and innovations of the paper. The text of this paper is divided into three parts. In the first part, the author introduces the basic theory and system of anti-desalination in the United States and Europe, starting with the basic theory system and legislative practice of anti-desalination in the European Union of the United States and the United States. This paper puts forward its own views on the main disputes of some desalination theories. The anti-desalination system in the United States and Europe has gone through nearly a hundred years before it has basically determined the relatively mature anti-desalination system at present. This part consists of four subsections. The first section briefly describes the evolution of the American desalination system. The second section discusses the basic contents of the anti-desalination system in the United States from the following aspects: the concept, type, constitution, nature, exception, relief and so on. In the third section, the author briefly discusses the evolution and basic contents of the anti-desalination system in EU. The author discusses the trend of anti-desalination in the United States and Europe. In the second part, the author introduces the current situation of legislation and judicial practice of desalination theory in China, and analyzes the existing problems and reasons. This part mainly consists of two sections. The first section expounds the anti-desalination provisions and their existing problems at the level of legislative and judicial interpretation in China. This paper expounds the active exploration and application of the theory of desalination by judges in our country's judicial practice and its existing problems, although the current legislative system of our country has not explicitly adopted the theory of desalination. However, in judicial practice, judges are actively exploring the use of desalination theory to adjudicate cases. However, since Article 13 of the Trademark Law in China itself has not broken through the traditional theory of confusion, This has led to the fact that in judicial practice the possibility of confusion is taken as the premise of desalination of infringement. In 2009, a judicial interpretation of well-known trademark trial by the Supreme Court broke through the confusion theory and interpreted the thirteen articles of Trademark Law as the counter of our country. Dilution of the clause. But there are still many problems with this interpretation, The effect of guiding practice remains to be further investigated. The third part, on the basis of the first three parts, after analyzing the basic background of the globalization institutional game, This paper puts forward some principles and specific suggestions for perfecting the anti-dilution system of well-known trademarks in China. The author thinks that the three principles to be followed in the improvement of anti-desalination of well-known trademarks in our country are: the distinguishing function of trademark and the commending function of goodwill. Under the guidance of these three principles, the author puts forward the following specific suggestions to improve the anti-desalination system: to increase the joint trademark defense trademark system, By amending Article 13 of the Trademark Law, the judgment basis of desalination of infringement is determined as the possibility of association, and the system of reasonable use of exemption for trademark is added to the Trademark Law, and the constituent elements of the determination are clearly desalinated through judicial interpretation. The standard of public recognition of well-known trademark should not be changed into the general public. Through judicial interpretation, the non-functional design decoration of well-known trademark and advertising language should be brought into the scope of anti-desalination protection. Through judicial interpretation to different types of well-known trademark protection, through bilateral negotiations to solve the foreign non-registered well-known trademark anti-dilution protection in China, Legal compensation for trademark infringement should be based on subjective fault of the perpetrator.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D923.43

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