基于数字媒体技术的影视广告设计——评《影视广告设计》

发布时间：2018-04-08 08:10

本文选题：数字媒体技术　切入点：广告设计　出处：《新闻记者》2017年04期

【摘要】：正目前,数字媒体产业正在逐渐渗透整个影视广告行业,数字媒体技术集合了数字媒体技术、网络科学技术、文化知识产业三大主流的优势,在场景设计、角色形象设计、游戏程序设计等多方面得到了迅猛发展和应用。数字媒体技术在影视广告设计领域同样具有重要的引领作用。一方面,数字媒体技术可以丰富和扩展影视广告的语言范畴,优化设计理念的不断创新发展。另一方
[Abstract]:At present, the digital media industry is gradually infiltrating the entire film and television advertising industry. Digital media technology integrates the three major advantages of digital media technology, network science and technology, and cultural knowledge industry, in scene design, role image design,Game program design and other aspects have been rapid development and application.Digital media technology also plays an important leading role in the field of video advertising design.On the one hand, digital media technology can enrich and expand the language category of video advertising and optimize the innovative development of design idea.The other side
【作者单位】：安徽工程大学艺术学院;
【分类号】：J524.3

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