网页游戏《真王》的策划与设计

发布时间：2018-04-09 06:28

本文选题：网络游戏　切入点：网页游戏　出处：《中山大学》2011年硕士论文

【摘要】：网络游戏自2000年进入中国市场以来发展飞速, 2010年中国网络游戏玩家数已超过1.2亿,年营业收入高达323亿人民币,已大大超过电影产业,网络游戏逐渐成为一种常规的娱乐方式而被人们接受。从2008年1月开始,作为网络游戏的分支——网页游戏进入了玩家们的视线,从《部落战争》开始,玩家们开始接触较为完整的网页游戏,随后《武林英雄》、《明朝时代》、《热血三国》这三款网页游戏更是将这一领域彻底引爆。至2009年底,《热血三国》正式上线运营1年半共营收3亿元人民币这吸引了全国上下无数的开发者和投资商进入这个新兴的游戏领域——网页游戏。截止至2010年12月10日,全年在全国范围内共有285款网页游戏正式上线运营,而全年申请国家软件著作权的网页游戏超过4000款,这意味着每100个立项的网页游戏项目中只有约7%的游戏能完成开发并最终上线。而在上述的285款新网页游戏中,截止至2011年2月底,仅有6款营收达到“成功”标准,即月收入超过1000万元人民币,可见国内研发网页游戏的公司之多,风险之大。因项目规模大小不同,研发一款网页游戏的投资成本约为100~500万元人民币不等。作者非常有幸地获得广州菲音信息科技有限公司的信任与支持,作为主策划兼项目负责人之一参与新网页游戏项目《真王》的全程开发,经历了从项目立项、人员招聘、申请版权、设计、研发、测试的完整过程,目前已经入上线运营阶段,《真王》现处于稳定运营中,用户评价良好,已经达到了上述“7%”的标准。作者研究了大量国内外最前沿的策划理论及文献资料(仅书籍就超过15本,总计5000余页),对网页游戏策划与设计的核心内容与关键环节进行整理总结与详细解释。正文中需要举例或详细讲述细节之处,均以《真王》的游戏内容作为案例。在将近半年的开发过程中,作者主要负责游戏主策划和部分项目管理的工作。首先,制定了游戏的背景为中国古代战国、游戏的类型为即时战斗角色扮演游戏,并规划了由44个子系统构成的系统框架,撰写了所有子系统文档的基础架构和独立完成超过30个子系统的系统说明文档,每个文档平均约3000-5000字,并实现部分主要功能的逻辑设计,如战斗系统、技能系统等;第二,负责游戏整个数值系统和经济系统的设定,包括战斗数值、技能数值的设定和经验、金钱、道具的产出和消耗规划;第三,通过对市面上超过30款同类型游戏的仔细研究,对《真王》中的上百处细节进行调整和优化;第四,作为项目负责人之一,负责制定项目的进度和计划安排,具体到每人每日的工作内容和资源分配;第五,从立项至今,仅撰写的策划设计文档(含上述提到的系统说明文档)就超过50篇,逾10万字,数值设计表20余张;最后,在项目上线后,我兼任游戏运营总负责人,负责与各游戏运营平台之间的联系与沟通,如服务器架设、开服宣传、广告活动设计等工作。此外,作者通过对国内外30余款知名成功游戏的细节数据,总结并挖掘其中在设计上的共同点,如市面上广泛采用的引导方式的三类模型(在2.4中介绍)和对市面上广泛采用的三类战斗公式的研究(在3.2中介绍)等,包括部分因游戏题材差异而尚未在《真王》中被采用的设计理念未在文中提及。《真王》目前处于正常上线运营中,拥有注册用户10万余人,截至到2011年4月22日零点,《真王》在新网页游戏排行榜上以72349票高居第二,玩家流失数据教同类游戏更低,满足设计要求。
[Abstract]:Online games have been developing rapidly since they entered the Chinese market in 2000. In 2010, the number of online game players in China has exceeded 120 million, and the annual business income has reached 32 billion 300 million yuan, which has greatly surpassed that of the movie industry. Online games have gradually become a regular way of entertainment and are accepted by people.
From the beginning of January 2008, as a branch of network game web game game player into their line of sight, from the beginning of "tribal war", began to contact game player complete web games, then < hero >, < < > in the Ming Dynasty, the three blood > three web games is this field completely detonated by the end of 2009, "three blood > officially launched Operation 1 and a half years of total revenue of 300 million yuan this attracted across numerous developers and investors in the emerging areas of the game" game.
As of December 10, 2010, the annual nationwide total of 285 Web Games officially launched operations, while the annual application of the national software copyright web games more than 4000, which means that the game is only about 7% of the web games each of the 100 projects can be completed development and finally on the line. In the above 285 new "in the game, until the end of February 2011, only 6 revenue reached" success "standard, the monthly income of more than 10 million yuan, the domestic R & D web game companies, the risk of large project. Because of different size, the development of a web game investment cost of about 100~500 million yuan.
We are very fortunate to gain the trust and support of the Guangzhou Feiyin Mdt InfoTech Ltd, the whole project planning and development as the main responsible person participate in one of the new web game project < > really king from the experience of the project, staff recruitment, application, copyright, design, research and development, the integrity of the process of testing, has entered the stage of on-line operations < >, the true king is in stable operation, good user evaluation, has reached the "7%" standard.
The author studies the planning theory and literature at the forefront of a large number of domestic and foreign (the only books on more than 15 of the total, more than 5000 pages), the web game plan summarizing and explaining the core contents and design and the key link. For example, a detailed account of the details or need to place the text, are "really game content the king > as a case.
In the development process of half a year, the author is mainly responsible for the main game planning and project management work. First of all, to develop the game's background for Chinese ancient Warring States for the type of game, instant action role-playing game, and plan the system consists of 44 subsystems of the system frame, write all infrastructure subsystem the document and independently completed more than 30 subsystems of the document, each document is an average of about 3000-5000 words, and to achieve the main function of the part of logic design, such as the combat system, skill system; second, responsible for the whole value system and economic system settings, including combat skill set and numerical value, experience, money, props the output and consumption of third, based on careful planning; research on the market more than 30 models of the same type of game, to adjust and optimize the "one hundred details" in fourth, as the item; At one of the persons in charge is responsible for the project schedule and plan arrangement, specific to each person's daily work content and resource allocation; fifth, from the project so far, only write design document (including the above mentioned system documentation) is more than 50, more than 10 words, the number of value design table more than 20 pieces; finally in the project, on the line, I served as the game operation manager, responsible for contacting and communicating with the game operating platform, such as server, open service publicity, advertising design and so on.
In addition, the author details data of 30 domestic and foreign well-known successful game balance, summarize and mining in the design of common, such as three kinds of models are widely used on the market to guide the way (introduced in 2.4) and the research of three kinds of fighting formula is widely used in the market (introduced in 3. 2), including some differences because of the game theme design concept has not yet been used in < > in the true king is not mentioned in this essay.
The real Wang is currently in the normal online operation. It has more than 10 registered users. By the end of April 22, 2011, the "real Wang" ranked second on the new webpage game rankings by 72349 tickets, and the data of player loss taught similar games to lower the design requirements.

【学位授予单位】：中山大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F49

【参考文献】