安义农村合作银行企业文化建设优化研究

发布时间：2018-04-09 07:04

本文选题：企业文化　切入点：银行文化　出处：《江西财经大学》2016年硕士论文

【摘要】：企业文化是企业的价值体系,是特殊的组织文化,其基本功能包括导向、激励、凝聚、辐射以及规范等。通过发展正向的企业文化,可以为企业添加新的活力,并由此产生重大经济价值与社会效益。银行作为典型的金融类企业,在实现健康稳定发展过程中离不开文化建设,同时这也是日常经营管理的关键所在。建设和创新企业文化,对提高银行竞争力,实现持续发展具有深远意义。安义农村合作银行成立后,以服务地方经济为已任,注重内涵发展,重视企业文化建设,在精神层面,注重倡导“打造现代化银行、塑造在当地的良好品牌形象”的企业愿景,“勤奋、忠诚、严谨、开拓、安全、创造”的核心价值观、“敬业、诚信、服务、创新”的企业精神与“信用为本、合作共赢”的经营理念。同时,通过改善银行内部工作环境,塑造良好企业形象,加强广告宣传等途径,加强物质文化建设;从领导体制、组织体制上加强制度文化建设;从“企业家、企业模范人物、企业员工”三方面加强行为文化建设。安义农合银行的企业文化建设虽然取得了相当成效,对其持续发展发挥了重要作用,但是对比时代发展与环境要求,其企业文化建设还存在“愿景尚有缺失、制度不够完善、文化建设不够系统、员工融入不够”等方面的问题。要解决这些问题,我们需要从“经济环境制约、社会环境干扰、地域文化影响、自身发展历史”等方面着手。概言之,加强安义农合银行企业文化建设,基本前提是企业文化的体系化,然后在此基础上,根据具体规划加以设计、安排,并循序渐进,按体系、分步骤整体实施。具体来说,就是通过在物质、制度、行为以及精神等多个层面上明确建设目标与具体内容,有效激发员工的企业意识、品牌意识、创新意识以及服务理念,进而推动、深化符合安义农合银行特色的企业文化体系建设,引导其未来发展。
[Abstract]:Corporate culture is the value system of an enterprise and a special organizational culture. Its basic functions include guidance, motivation, cohesion, radiation and standardization.Through the development of positive corporate culture, we can add new vitality to enterprises, and thus produce significant economic and social benefits.As a typical financial enterprise, banks are inseparable from cultural construction in the process of healthy and stable development, which is also the key of daily management.Building and innovating corporate culture is of great significance to improve the competitiveness of banks and realize sustainable development.After the establishment of Anyi Rural Cooperative Bank, to serve the local economy, to pay attention to the development of connotation, to pay attention to the construction of corporate culture, and in the spiritual level, to advocate the enterprise vision of "building a modern bank and shaping a good brand image in the local area"."diligence, loyalty, preciseness, development, security, creation" core values, "dedication, integrity, service, innovation" enterprise spirit and "credit based, win-win cooperation" business philosophy.At the same time, through improving the internal working environment of banks, shaping a good corporate image, strengthening advertising and other channels, strengthening material and cultural construction, strengthening the construction of institutional culture in terms of leadership system and organizational system, and "entrepreneurs, enterprise model figures,"Enterprise employees "strengthen the construction of behavioral culture in three aspects."Although the construction of enterprise culture of Anyi Agricultural Cooperative Bank has made considerable achievements and played an important role in its sustainable development, compared with the development of the times and the requirements of the environment, there is still a lack of vision and imperfect system in the construction of enterprise culture.Cultural construction is not systematic enough, staff integration is not enough "and other aspects of the problem.In order to solve these problems, we need to start from the aspects of economic environment restriction, social environment interference, regional culture influence, self development history and so on.Generally speaking, the basic premise of strengthening the construction of enterprise culture of Anyi Agricultural Cooperative Bank is the systematization of enterprise culture, and then, according to the concrete plan, it is designed, arranged, and implemented step by step according to the system and step by step.Specifically, by defining the construction objectives and specific contents at the material, institutional, behavioral and spiritual levels, we can effectively stimulate employees' enterprise awareness, brand awareness, innovation awareness and service concept, and then promote,Deepen the construction of enterprise culture system in line with the characteristics of Anyi Agricultural Cooperation Bank and guide its future development.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F832.35;F270

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