《国际广告》课程的教学设计研究

发布时间：2018-04-09 07:57

本文选题：《国际广告》　切入点：教学设计　出处：《上海外国语大学》2008年硕士论文

【摘要】： 随着国内广告产业与广告教育事业的蓬勃发展,如何改进广告专业理论课程的教学以提高学生的学习效果和能力的提升成为了一项重要课题。教学设计作为教育技术学中最为强大的理论武器之一,对高校课程改革有着非常重要的指导作用。虽然许多广告教育专家与业界人士对广告教育提出了自己的建议,然而,基于教学设计理论的广告课程开发,还是国内研究领域的一个空白点。基于上述考虑,本研究运用科学的教学系统设计模型对《国际广告》这样一门广告综合理论课程进行了改进的探索,在研究中强调了需要评估、教学目的确定、教学分析、学习者分析等前期准备环节的重要作用,对后人的相关研究有着启发意义。笔者首先通过对在校广告学生、广告教育学者、业界人士的问卷调查与深度访谈,通过分析得出广告综合理论课程的目标能力,确定教学目标;随后根据教学目标提出教学策略和知识点的改进方案,并开发了相应的课件。
[Abstract]:With the vigorous development of the domestic advertising and advertising education in China, how to improve the advertising related courses to improve students' learning efficiency and the ability to become an important topic. The instructional design of educational technology as one of the most powerful theoretical weapon, has a very important guiding role to the curriculum reform in Colleges and universities. Although many advertising education experts and industry put forward their own proposals for advertising education however, development of Advertising Courses Based on the design theory, a blank or domestic research field. Based on the consideration, on the basis of scientific and systematic model of instructional design on "international advertising > a comprehensive ad theory course the improvement of exploration in the study underscores the need for assessment, determine the teaching objective, teaching analysis, learner analysis and other preparatory process will be heavy With the inspiring research to future generations. The author firstly by students in advertising, advertising education scholars, practitioners of questionnaires and depth interviews, through the analysis of the comprehensive curriculum theory of advertising target ability, determine the teaching objectives; then according to the improvement of teaching purpose and teaching strategies of knowledge points, and the development of the courseware.

【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F713.8-4

【引证文献】