现代商业展示艺术设计简论

发布时间：2018-04-12 20:45

本文选题：商业展示 + 艺术设计　；参考：《武汉理工大学》2004年硕士论文

【摘要】： 展示艺术设计具有双重性：商业性与人文性。商业性体现了展示设计必须具备深厚的社会与经济基础，是商业社会发展的必然结果，同时，也反映了消费者与市场相互作用的结果。人文性体现了设计以人为本的理念，商业展示艺术设计除了展示产品本身以外，还传播着一种企业文化和企业精神，它是产品、企业、消费者之间的无形纽带，在商品经济社会中扮演着重要角色，是第三产业经济发展的新增长点。商业展示艺术设计的历史发展过程，不仅是艺术设计与科学技术发展的结果，还是特定时期的政治、经济、文化、科技等发展的历史现象，是社会需求和社会发展的必然结果。产生这种现象的原因主要是：一、政治体制的差异。在任何社会，各种经济活动都是围绕政治基础服务的，政治体制的差异制约着社会经济发展；二、经济文化的差异。经济发展与文化发展是密不可分的，经济促进文化发展，，文化带动经济水平；三、科学技术水平的差异。科学技术是生产力发展水平的标志，在人类历史发展进程中科学技术始终是生产力发展的代表。在思想多元化、信息产业化，物质生活和精神文化生活高度发展今天，各种行业、产业趋于饱和，人们对商业展示艺术设计提出了更新、更高要求。展示艺术设计的目的并不是展示本身，而是通过设计，运用空间规划、平面布置、灯光控制、背景音乐、色彩配置等手段，营造一个富有艺术感染力和艺术个性的展示环境；通过这一环境，有计划、有目的、合逻辑地将展示的内容展现给观众，力求使观众接受设计者计划传达的信息，它是一种特殊形式的广告。可以这样说，商业化的展示需求促使展示艺术设计的发展，适应了市场经济的需求。因此，现代商业展示艺术设计是建立在高度繁荣的商品经济和充分发达的现代科学技术基础之上的一门跨学科的艺术设计专业。
[Abstract]:Display art design has dual character: commercial and humanism.Commercial display design must have a deep social and economic foundation, which is the inevitable result of the development of commercial society, but also reflects the interaction between consumers and markets.Humanism embodies the idea of people-oriented design. In addition to displaying the product itself, the commercial exhibition art design also spreads a kind of enterprise culture and enterprise spirit, which is the invisible link between product, enterprise and consumer.In the commodity economy society plays an important role, is the tertiary industry economic development new growth point.The historical development process of commercial display art design is not only the result of the development of art design and science and technology, but also the historical phenomenon of the development of politics, economy, culture, science and technology in a specific period. It is the inevitable result of social demand and social development.The main reasons for this phenomenon are: first, the difference of political system.In any society, all kinds of economic activities serve around the political foundation, the difference of political system restricts the social and economic development; second, the difference of economy and culture.The economic development and the cultural development are inseparable, the economy promotes the cultural development, the culture drives the economic level; third, the science and technology level difference.Science and technology is the symbol of the development level of productive forces, and it is always the representative of the development of productive forces in the course of human history development.With the development of diversified thinking, information industrialization, material life and spiritual and cultural life, various industries and industries tend to be saturated. People have put forward new and higher requirements for the art design of commercial display.The purpose of exhibition art design is not to display itself, but to create a display environment full of artistic appeal and artistic personality by means of design, space planning, plane layout, lighting control, background music, color configuration, etc.Through this environment, the content of the display is presented to the audience in a planned, purposeful and logical manner, and the audience is expected to accept the information conveyed by the designer's plan, which is a special form of advertising.It can be said that the demand for commercial display promotes the development of exhibition art design and adapts to the demand of market economy.Therefore, modern commercial display art design is an interdisciplinary art design specialty based on a highly prosperous commodity economy and a fully developed modern science and technology.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2004
【分类号】：J525

【引证文献】