网络环境下商标侵权的判定

发布时间：2018-04-13 18:34

本文选题：网络环境 + 商标侵权　；参考：《湘潭大学》2012年硕士论文

【摘要】：互联网作为一种新型的信息交互方式，推动了电子商务的飞速发展，也急剧改变了社会的交易方式，这使得互联网环境下商标侵权方式及其发生作用的机理也随之发生变化。这给我们传统的侵犯商标权理论带来新的挑战。传统商标理论认为，区别商品或服务来源是商标的最基本功能，并以此为基础确立了混淆原则作为商标侵权的认定标准。网络侵犯商标权虽然是传统侵犯商标权在网络领域的延伸，却也有很多有别于传统侵犯商标权的新特点。这种侵犯商标权方式的隐蔽性、复杂性,我国的商标法及其他相关法律对此的涉及很少，使得在网络环境下商标侵权认定相当困难，这就要求对此作进一步的厘清和研究。全文共分4部分，第1章绪论，大体介绍了文章的研究背景及意义，研究现状，研究方法与思路及本文的创新点。第2章简要介绍了电子商务的发展规模，对网络环境中的商标使用方式进行了梳理和概括，相比传统商标单纯的用在商品或广告中不同的是，网络商标不仅可以脱离商品独立的在网上大行其道，而且商标使用的途径有将其注册为域名、用作链接标志、搜素引擎中用为关键词、设计成网页图标等多种形式。而后在对比描述网络商品交易与传统商品交易的基础上分析网络环境下侵犯商标权行为出现的诸多新变化。第3章在上述网络侵犯商标权特点的基础上结合传统侵犯商标权的判定标准论述了网络环境下典型的隐性侵犯商标权与显性侵犯商标权的判定标准，虽然商标混淆可能性标准作为认定侵犯商标权行为的根本标准，其基础性地位并没有被动摇，但是具体到网络环境下侵犯商标权的判定标准时还是有变化。网络环境下的隐性侵犯商标权由于其隐形性（例如商标是埋置在元标签中），用户看不到，机器才能识别，判定更为困难，笔者在这一章节重点阐述了隐性侵犯商标权的特殊构成要件即行为人的意图。第4章主要对网络环境下侵犯商标权的判定问题进行了重点分析，对于网络环境下侵犯商标权的判定主体、原则和具体判定因素进行了详细分析论述并提出了自己的看法。
[Abstract]:As a new type of information interaction, the Internet promotes the rapid development of electronic commerce and changes the way of social transaction, which makes the way of trademark infringement and its mechanism of action under the Internet environment change with it.This brings a new challenge to our traditional theory of trademark infringement.The traditional trademark theory holds that distinguishing the source of goods or services is the most basic function of trademark and establishes the principle of confusion as the criterion of trademark infringement.Network infringement of trademark rights is an extension of traditional infringement of trademark rights in the field of network, but also has many new characteristics different from traditional infringement of trademark rights.The concealment and complexity of this way of infringing trademark rights, the trademark law and other related laws in our country have little involved in this, which makes it very difficult to identify trademark infringement in the network environment, which requires further clarification and study.The paper is divided into four parts. The first chapter introduces the research background and significance, the research status, the research methods and ideas, and the innovation of this paper.Chapter 2 briefly introduces the development scale of electronic commerce, combs and generalizes the use of trademarks in the network environment, which is different from the traditional trademark used in commodities or advertisements.Internet trademark can not only be used independently of commodities, but also can be registered as a domain name, used as a link sign, used as a keyword in search engine, and designed as a web page icon.Then, on the basis of comparing and describing the online commodity trading and the traditional commodity trading, this paper analyzes many new changes in the infringement of trademark rights under the network environment.In chapter 3, on the basis of the characteristics of the above network infringement of trademark rights, combined with the traditional criteria of judging infringement of trademark rights, the typical criteria of implicit infringement of trademark rights and explicit infringement of trademark rights under the network environment are discussed.Although the possibility standard of trademark confusion as the basic standard of trademark infringement behavior, its basic position has not been shaken, but specific to the network environment of trademark infringement criteria are still changed.The hidden infringement of trademark rights in the network environment is more difficult because of its invisibility (for example, the trademark is embedded in the meta label, the user can not see it, the machine can only recognize it, and it is more difficult to judge it.In this chapter, the author focuses on the special constitutive elements of recessive infringement of trademark rights, that is, the intention of the doer.Chapter 4 focuses on the judgment of infringement of trademark rights in the network environment. The main body, principles and specific factors of the judgment of infringement of trademark rights in the network environment are analyzed and discussed in detail and their own views are put forward.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：D923.43

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