高校校园广告发展现状及研究策略

发布时间：2018-04-15 02:35

本文选题：校园广告 + 广告环境　；参考：《青年记者》2014年35期

【摘要】：正近年来,高校的社会化趋势促使校园广告在高校环境中发展成为独特的广告表现形式。全面了解我国高校校园广告的发展现状与特点,有助于高校合理地对校园广告进行管理,帮助广告主更加高效地传播信息,营造和谐规范的校园广告环境。校园广告现状高校是一个特殊的广告环境,环境中的受众具有较高的知识水平与艺术欣赏水平,归纳我国高校当前校园广告的基本特征,要从高校校园广告资源的开发现状、创意与设计和广告管理现状等
[Abstract]:In recent years, the socialization trend of colleges and universities promotes the campus advertisement to develop into a unique form of advertising in the university environment.An overall understanding of the current situation and characteristics of campus advertising in our country will help colleges and universities manage campus advertisements reasonably, help advertisers spread information more efficiently and create a harmonious and standardized campus advertising environment.The present situation of Campus Advertising in Colleges and Universities is a special advertising environment, the audience in the environment has a higher level of knowledge and appreciation of art, the basic characteristics of the current campus advertising in our country should be summed up, and the present situation of the development of campus advertising resources in colleges and universities should be considered.Current situation of creativity and Design and Advertising Management, etc.
【作者单位】：北京工商大学;
【基金】：北京市2014年度大学生科学研究与创业行动计划“北京地区高校校园内广告传播效果研究——基于5所高校样本的分析”支持项目阶段性研究成果,项目编号:SJ201402094
【分类号】：F713.8

【共引文献】