南洋兄弟烟草公司烟画研究

发布时间：2018-04-15 21:31

本文选题：民国时期 + 烟画　；参考：《福建师范大学》2016年硕士论文

【摘要】：南洋公司烟画曾流行于民国时期,广泛存在于各色香烟盒之中,随香烟附赠予消费者。它因促销而生,在激烈的商战中逐步成长,但它不只是广告宣传,也是各类大众文化的传播途径。尤其是它传播了中国传统文化知识,记录了民国时期所发生的重大历史事件,反映了平民百姓的生活情趣和审美取向,体现了当时的社会百态,从而形成了独立的文化特质和鲜明的文化符号。它自身包含的丰富社会内容,深厚的文化内涵,体现出该时代的印记。本文基于现有研究成果的基础上,对南洋兄弟烟草公司的烟画展开深入研究。进行了五个方面的探讨：第一,通过梳理南洋公司及其烟画的发展概况,对企业自身及其烟画的发展特征作全面解读。第二,从南洋公司烟画其自身的图示出发,分析南洋公司烟画与传统年画、月份牌及彩色连环画图式间的密切联系,进而探究南洋公司烟画所具有的美学特征和艺术价值。第三,将南洋公司烟画放置于当时社会大背景之下,通过分析南洋公司不同时期的烟画创作,进而探究不同时期的烟画题材所反映的社会审美趣味的转变。第四,从南洋公司本身入手,探讨其企业文化与烟画的关系。第五,对南洋公司烟画的价值进行分析总结,揭示其对当时社会的影响和对现代社会的价值启示。本文致力于将南洋公司烟画置于本体、企业和社会三个大环境中进行多维度的解读,从中透视民国时期烟画所含纳的社会价值、审美价值和文化价值,进而窥探民国时期的整个社会、经济和文化面貌。
[Abstract]:Nanyang Company smoke painting was popular in the Republic of China, widely existed in all kinds of cigarette boxes, with cigarettes attached to consumers.It grew up in the fierce commercial war because of promotion, but it is not only advertising, but also a way to spread all kinds of popular culture.In particular, it disseminates Chinese traditional cultural knowledge, records the major historical events that occurred during the Republic of China, reflects the common people's interest in life and aesthetic orientation, and reflects the social variety of that time.Thus forming the independent cultural characteristics and distinct cultural symbols.It contains rich social content and profound cultural connotation, reflecting the mark of this era.Based on the existing research results, this paper studies the smoke painting of Nanyang Brothers Tobacco Company.This paper discusses five aspects: first, through combing the development of Nanyang Company and its smoke painting, the author makes a comprehensive interpretation of the development characteristics of the enterprise itself and its smoke painting.Secondly, from the view of Nanyang Company cigarette painting itself, this paper analyzes the close relationship between Nanyang Company smoke painting and traditional New year paintings, month signs and color comic pictures, and then probes into the aesthetic characteristics and artistic value of smoke paintings in Nanyang Company.Thirdly, put the smoke painting of Nanyang Company under the background of the society at that time, through analyzing the smoke painting creation of different period of Nanyang Company, and then explore the change of social aesthetic taste reflected by the subject matter of smoke painting in different period.Fourth, from Nanyang Company itself, to explore the relationship between its corporate culture and smoke painting.Fifth, the value of the smoke painting of Nanyang Company is analyzed and summarized to reveal its influence on the society at that time and the value enlightenment to the modern society.This article is committed to the Nanyang Company tobacco painting in the ontology, enterprise and society in three major environments for multi-dimensional interpretation, from the perspective of the period of the Republic of China cigarette painting contains the social value, aesthetic value and cultural value,Then explore the whole society, economy and culture of the Republic of China period.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J218.1

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