创意性电视广告的设计

发布时间：2018-04-15 22:01

  本文选题：电视广告 + 故事体　； 参考：《当代电视》2014年11期

【摘要】：正伴随着商品经济的发展,我国进入了一个电视广告泛滥的时代。观众的"见多识广",使早期电视广告的那种"某某产品+有何用途+多少钱+在哪里买"的简单、粗糙的模式,已经很难撬开一种商品的消费市场。媒体上的"狂轰滥炸"有时不仅起不到正面作用,反而会引起观众的反感。因此,现在成功的广告多以创意来取胜。作为较为成功的口香糖品牌,益达口香糖的广告正是以精巧的创意抓住了受众的眼球,从而在中国大陆打开了市场。
[Abstract]:With the development of commodity economy, China has entered an era of television advertising flooding.The audience's "wide knowledge" makes it difficult to pry open the consumer market of a commodity by the simple, crude model of early television advertising, such as "what is the use of such a product and how much money to buy it?"The "indiscriminate bombing" in the media sometimes does not help, but can cause the audience to resent it.As a result, successful advertising is now more creative to win.As a more successful brand of chewing gum, Yida's advertising has opened the market in mainland China by capturing the audience's attention with ingenious ideas.
【作者单位】： 连云港职业技术学院;
【分类号】：F713.8
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本文编号：1755968