风格化版式设计在DM杂志中的应用

发布时间：2018-04-16 20:17

本文选题：风格化 + 时尚性　；参考：《河北科技大学》2012年硕士论文

【摘要】：设计语言是设计师与读者进行交流的工具。一本杂志会向读者诉说它的内容和功能等等，一本好的DM杂志的设计语言，一方面可以帮助读者记住本杂志的特性；另一方面也可以帮助广告客户为本杂志的广告产品做成功的宣传。所以运用风格化的版面设计体现杂志特性的设计语言是非常重要的。 DM杂志可以将自己的风格化产品区别于竞争对手的产品。每一本杂志都有自己的设计语言，这些设计语言帮助读者通过杂志的外观造型、色彩、功能方式、外包装等各方面去识别商家的产品。风格化板式设计在DM杂志中成功的应用，使得读者对设计的认识更上一层；同时，商家之间的产品的竞争进而使得广告宣传设计成为了体现产品差异化的最有利的武器，也是将是培养消费者品牌认知的重要通路。使我国DM杂志设计拥有中华民族独有的文化内涵和设计风格。本文通过对DM杂志可以将自己的风格化广告设计区别于竞争对手的广告。同时，希望能够对DM杂志风格化平面设计进行更深入的探讨，，研究杂志设计的时尚性与世界性融通的意义及方法，深入研究如何提升我国DM杂志的设计水平。
[Abstract]:Design language is a tool for designers to communicate with readers.A magazine will tell readers about its content and functions and so on. A good design language of DM magazine can help readers remember the characteristics of the magazine on the one hand;On the other hand, it can help advertisers to promote the magazine's advertising products successfully.So it is very important to use stylized layout to embody magazine features.DM magazine can distinguish its stylized products from those of competitors.Each magazine has its own design language, which helps readers identify their products through the magazine's appearance, color, function, packaging, etc.The successful application of stylized board design in DM magazine makes readers know more about design. At the same time, the competition among merchants makes advertising design the most favorable weapon to reflect product differentiation.It will also be an important way to cultivate consumer brand awareness.DM magazine design in China has the unique cultural connotation and design style of the Chinese nation.Through DM magazine, we can distinguish our stylized advertising design from that of competitors.At the same time, it is hoped that the stylized graphic design of DM magazine can be discussed more deeply, the significance and method of fashion and cosmopolitan integration of magazine design can be studied, and how to improve the design level of DM magazine in China will be studied in depth.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524

【参考文献】