新媒体视角下的中国网络剧特征探析

发布时间：2018-04-17 20:17

本文选题：网络剧 + 新媒体　；参考：《大连工业大学》2016年硕士论文

【摘要】：网络剧是专为电脑制作、以互联网作为主要传播渠道,把视频网站作为首要平台播放的一类视频作品,它是一种新兴的影视艺术品种,能同时把网络和影视艺术巧妙地相结合,是一种比电视剧更贴近生活、内容表达更自由的新型影视艺术形式。随着科学技术的不断进步和发展,网络在我国经济社会中的运用已经越来越广泛,人们在网络上所享受到的文化娱乐服务日益提升,这也催生了网络剧的诞生。我国的网络剧虽然起步较晚,但发展迅猛,现如今的网络剧不仅成为影视艺术发展的重要内容,也对传统电视剧的发展产生了重要影响。本文通过文献研究法、比较分析法、调查法、数据统计法、个别案例探究法等研究方法试图从新媒体艺术的视角对网络剧进行全面探究与分析,主要探析网络剧在叙事创作、传播模式、广告营销等方面所呈现出的特征。通过对我国网络剧的特征探析,以期能促进网络剧的加快发展。
[Abstract]:Network drama is a kind of video works specially made for computer production, with the Internet as the main communication channel and video websites as the primary platform. It is a new variety of film and television art, which can be skillfully combined with the network and film and television art at the same time.It is a new art form of film and television which is closer to life and freer in content than TV series.With the continuous progress and development of science and technology, the network has been more and more widely used in our economic society, people enjoy the cultural and entertainment services on the network increasingly, which also gave birth to the birth of network drama.Although the network drama of our country starts relatively late, it develops rapidly. Nowadays, the network drama not only becomes the important content of the development of film and television art, but also has an important influence on the development of the traditional TV play.Through the methods of literature research, comparative analysis, investigation, data statistics and individual case study, this paper attempts to explore and analyze the network drama from the perspective of new media art, mainly to explore the narrative creation of the network drama.The characteristics of communication mode, advertising marketing and so on.By analyzing the characteristics of our country's network drama, we hope to accelerate the development of network drama.
【学位授予单位】：大连工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J905

【参考文献】